18 January, 2010
According to a Dutch study published last month, news users think that within 20 years internet will be the dominant source for news content. Younger respondents think that this will happen faster. TV will be in second place as a source. Newspapers and radio are thought to have faded to mostly insignificant roles in news distribution by 2029.
Losing faith in newspapers.
Of the 13- to 65-year olds 87% claims to use TV as their main source for news today. With significant overlap, 65% mentions internet as a primary source as well. But, according to the study, within 20 years these two should have traded places. By 2029 about 80% of the respondents expects to look for news content on the internet first. 72% expects to still use TV. Newspapers are only mentioned by 37%, down from 59% today. The large majority of respondents does not expect forms of distribution like Twitter and SMS to be still relevant in that timeframe.
Willingness to pay
Younger respondents answer differently to questions about the Read on…
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22 December, 2009
This week, at iHollywood’s Digital Living Room conference a Sony US marketing manager stated that company plans to build out an area on the PlayStation with it’s own, original TV programming. Meaning that with a connected Playstation 3, you don’t need a TV subscription to see the TV shows.
MTV your PS3
Sony already released the Vidzone Music Video application for PS3 this month, offering “your own personalized version of MTV” on the Playstation 3. This free app offers unlimited access to high quality music video streams, and the ability to build custom music video playlists, turning the PS3 into an MTV type station - but one that actually shows Music Videos ;)
From MTV to HBO
The ultimate goal is to transition from a Read on…
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26 November, 2009
Nielsen’s VideoCensus reports indicate that the battle for the leading positions in online video is on, and the category is still growing fast: Year-over-year, unique viewers, total streams, streams per viewer and time per viewer are all up significantly, led by a 41 percent growth in total streams (US data).
Winners and losers
The loser of the last months: Read on…
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6 November, 2009
This fall, Sunday is the most expensive night of the week on American network television for advertisers, according to data collected by Ad Age.
Top 3
The top 3 shows that brought in the most money on average for a 30 second TV advertisement are, in order, NBC’s Sunday Night Football, Grey’s Anatomy, and Desperate Housewives.
Making less
Unsurprisingly, with the increasing Read on…
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30 October, 2009
I was always hoping that the Internet would kill off low-brow TV forever, but no such luck, apparently. During last week’s launch, the “Internet TV” feature in Windows 7 suddenly became something serious for users in the U.S.. Internet TV was already present in pre-release versions of Windows 7, but back then it only had short clips and promos. With the final release, Internet TV includes full episodes of a surprising number of classic and current TV series. With this, Microsoft is entering competition for TV content distribution with Hulu and Apple in a much more direct sense than ever before.
Content
The content is Read on…
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7 October, 2009
The Association of Online Publishers in the UK hosted its’ Content, Convergence and Creativity Summit today. Being creative content persons, they lovingly call it the AOP 3C Summit 2009.
Of course, there was a session about paid content. Now it is important to realize that most of the large online publishers are really traditional media companies that make severe losses on their activities. They have a huge cost base and they are either getting less public funding or less money from advertisers. Going online seemed to be the solution to make up for those losses a couple of years back, but now they find that their losses can’t be compensated by the proceeds from online advertising alone.
Financial Times
Therefore the Financial Times’s Rob Grimshaw and BBC’s Luke Bradley-Jones stated with infallible logic that Read on…
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30 August, 2009
I Twitter a lot more than I blog these days, and when I blog, it often is related to Twitter. I guess it’s a trend.
Kids
And I swear, if I read any more posts about how Twitter is a failure because “only white middle aged men that work in media” use Twitter, and no teenagers do, I will scream. Where exactly was it written that a product needs to be supported by kids to be deemed “a success”? But I digress.
Middle aged men
For all those white middle aged men that also Read on…
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27 June, 2009
Nielsen published the report “How Teens Use Media” this week, a report on the “myths and realities of teen media trends ”. It’s a good read, showing that the American Teenager is more conservative in his (or her) media choice than some fast-talking online media experts would have you believe.
Dad knows best
Some of the most interesting points from the research are around the choice of medium, but the media consulted still are pretty much in line with parental choice. In the end “teens” is the word we use for a part of the demographic that is just about to start making their own unique choices, but are in fact still mostly following the lead of their parents.
Report Highlights:
- For TV, American teens today actually watch Read on…
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24 June, 2009
Twitter is being integrated everywhere these days, even into advertising. The best example I’ve seen so far is the “Meet the Volkswagens” campaign, developed by VW ad agency Crispin Porter + Bogusky. Of course, Volkswagen of America ordered 5 TV commercials that feature Max the Beetle as well as a brand new character named BUS…. but that didn’t get me excited.
Enter Twitter
What do I love is the solution that Crispin Porter + Bogusky came up with for online display advertising. Please go and check out Read on…
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18 May, 2009
![idtv2_200x200px_0[1]](http://www.copypaste.nl/uploads/2009/05/idtv2_200x200px_01_thumb.jpg "idtv2_200x200px_0[1]")
By many in the industry, Belgium is considered to be the Mecca of iDTV (interactive Digital TV), because of the penetration of digital TV in Belgian households, which is relatively much higher than in surrounding countries.
Many iDTV services like Video On Demand are really taking off in Belgium, and the users are getting used to finding some form of interactivity at the push of the red button on most major channels on their set-top boxes.
Because of this well-developed market characteristic, Microsoft Advertising recently ordered a report on the state of iDTV advertising in Belgium, from which Read on…
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17 May, 2009
Hulu - the American site for complete movies and TV episodes - continues its explosive growth trajectory, increasing a whopping 490% in total streams year-over-year, according to new data from Nielsen VideoCensus.
That translates to 373.3 million streams in April — up from 63.2 million last April — which solidifies Hulu’s status as the fastest -growing premium video brand online.
According to Nielsen Online, the success of Hulu — originally a joint venture between NBC Universal and News Corp.– proves that in the future, the Web will not be as dominated by short video clips as it is today.
Hulu, along with pure-play providers like Veoh and the TV networks, have spent the Read on…
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5 May, 2009
Today, May 5th, Chanel launches their ‘new face’ for the classic No.5 fragrance with a special movie of about 3 minutes released exclusively on MSN, with what probably is the most beautiful homepage takeover I have ever seen.
With this new Chanel campaign, interactive media is the leading medium globally, instead of TV – marking another first for Chanel in the luxury arena. This is a big win for Internet, a big win for MSN and Microsoft Advertising. Yes, I work at MSN, and I am very proud of this campaign and our cooperation with Chanel around this.
Truly global
MSN is one of the few publishers worldwide (MSN beat Yahoo in getting this spectacular account exclusively) that is able to offer this level of consistency in the global ad experience. This is what MSN is best at – providing a great environment for A-brand advertising, blending the lines between content and commerce in an exciting cocktail.
Content vs. commerce
I actually spend a lot of time discussing the Read on…
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10 April, 2009
With MSN, Hotmail, Messenger, Facebook and a huge network of other affiliated sites, we have access to a whole lot of internet usage data in Microsoft, where I work.
Research
A study called “Europe Logs On” was just released that looks at a European set of this data (both internal and external) that we had available, and we did get some very interesting findings as a result of it.
Conclusion
The most important conclusion that we can draw would probably be that we see the Read on…
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3 November, 2008
By far the best and funniest initiative I have seen around the US presidential elections is this personalized viral video that is aimed at activating voters by having them sending it to their friends.
The video is a creative attempt to get every last voter to the polls. Apparently, contact from a friend is the single best way to make sure a person votes. And the video isn’t just funny—it works, people are sending it on. Right now this customized video is going out to more than 30 new people per second.
According to the creators, research shows that Read on…
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2 November, 2008
So, there is some unrest in the financial business and stock markets. Indeed, the reality is, if you are a marketeer today you probably are in trouble. CEO’s and controllers are sizing you up and aiming for your budget right now, shouting about “cost savings“, “aligning marketing spend with the revenue“, etc.. In times like these, proving ROI on your marketing effort suddenly becomes crucial. Here are 9 tips for budget marketing:
1) Preach to the converted
If you need to cut back on your overall budget Read on…
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27 October, 2008
This month, AOL Television launched a new free on-demand Web series named “Outside the Box.” In it, cast members from AOL’s most popular programs interview one another using fan-submitted questions. I think this is a great way to make custom web-content. AOL leverages their facilities and the popularity of their TV series, users get a chance to reach out to their stars and the production costs are suited to the online environment. Good stuff.
Business model
Outside the Box is supported by AOL’s digital ad business, Platform-A, which provides relevant display advertising and content-targeted links on the sites. “This new series will pride advertisers a new venue for high impact custom Read on…
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1 October, 2008
Forget videotapes. A Digital Video Recorder (DVR), now is found in one out of four American households. These Windows Mediacenters, Tivo’s, Harddisk recorders, etc. are all recording hours on hours of TV shows. The number of US households with DVRs has essentially doubled in the past two years and, with a continued push from cable, satellite, and Telco TV providers, will likely double again over the next four years. Leichtman Research Group reports on the use of Digital Video Recorders.
Happiness is a spinning hard disk.
A whopping 87% of the DVR owners would recommend their DVR service to a friend. 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10). And thirty percent actually owns more than one DVR. Great numbers, showing these devices to be the center of the viewing experience at home. Everyone is watching time-shifted (recorded) shows, causing serious concern with broadcasters and Read on…
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24 September, 2008
Internet geeks like fashion too. It’s just not about clothes, but about technology. Joost was really in fashion 18 months ago, when they launched a flashy full-screen video program that you had to download to see their “Internet TV” shows. Distribution would be helped by the peer-to-peer exchange of video data between users, theoretically offering great viewing quality. There would be social stuff. Almost everyone loved it and there was a run on beta invitations.
But a year later, people were being layed off as a new ex-Cisco hotshot was flown in to lead the company. He focused on getting the technical side of the Joost platform right, and hired more engineers. I’ll show you why that was wrong in a second. The result Read on…
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22 September, 2008
Microsoft has shown a new interactive television application developed in co-operation with the BBC for the Microsoft Mediaroom platform. Building on red button interactive television, the BBC iPlayer and the BBC web site, it offers access to web style material on the TV through an intuitive interface.
The concept demonstration of the BBC service suggests how news, sport and weather information could be presented on the TV set using the Microsoft Mediaroom platform. The result is more like a modern web experience than a traditional interactive television service, using the broadband connection to good effect. Mediaroom is currently being deployed in he United Kingdom by BT Vision, the interactive TV offering from British Telecom.
New generation
“These applications set Read on…
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