22 December, 2009
This week, at iHollywood’s Digital Living Room conference a Sony US marketing manager stated that company plans to build out an area on the PlayStation with it’s own, original TV programming. Meaning that with a connected Playstation 3, you don’t need a TV subscription to see the TV shows.
MTV your PS3
Sony already released the Vidzone Music Video application for PS3 this month, offering “your own personalized version of MTV” on the Playstation 3. This free app offers unlimited access to high quality music video streams, and the ability to build custom music video playlists, turning the PS3 into an MTV type station - but one that actually shows Music Videos ;)
From MTV to HBO
The ultimate goal is to transition from a Read on…
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26 November, 2009
Nielsen’s VideoCensus reports indicate that the battle for the leading positions in online video is on, and the category is still growing fast: Year-over-year, unique viewers, total streams, streams per viewer and time per viewer are all up significantly, led by a 41 percent growth in total streams (US data).
Winners and losers
The loser of the last months: Read on…
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6 November, 2009
This fall, Sunday is the most expensive night of the week on American network television for advertisers, according to data collected by Ad Age.
Top 3
The top 3 shows that brought in the most money on average for a 30 second TV advertisement are, in order, NBC’s Sunday Night Football, Grey’s Anatomy, and Desperate Housewives.
Making less
Unsurprisingly, with the increasing Read on…
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30 October, 2009
I was always hoping that the Internet would kill off low-brow TV forever, but no such luck, apparently. During last week’s launch, the “Internet TV” feature in Windows 7 suddenly became something serious for users in the U.S.. Internet TV was already present in pre-release versions of Windows 7, but back then it only had short clips and promos. With the final release, Internet TV includes full episodes of a surprising number of classic and current TV series. With this, Microsoft is entering competition for TV content distribution with Hulu and Apple in a much more direct sense than ever before.
Content
The content is Read on…
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9 August, 2009
Internet enabled TV sales are growing rapidly according to reports from Quixel Research (US data). Meaning TV sets that have inbuilt network connectivity via WiFi or network cable. Of course, this means you could be Twittering from your TV set :) Other features range from the ability to display simple RSS feeds and dedicated services to advanced on-screen Widgets for access to Weather, Stock quotes, Youtube etc. The TV sets usually are able to play video files that sit on a Media Center PC or Home Server in the home network as well.
Rapid increase in sales and revenue
In the second quarter of 2009, the revenue from televisions that have built in Internet capabilities grew 40% to over 1 billion US dollars. In terms of unit sales, shipments Read on…
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27 June, 2009
Nielsen published the report “How Teens Use Media” this week, a report on the “myths and realities of teen media trends ”. It’s a good read, showing that the American Teenager is more conservative in his (or her) media choice than some fast-talking online media experts would have you believe.
Dad knows best
Some of the most interesting points from the research are around the choice of medium, but the media consulted still are pretty much in line with parental choice. In the end “teens” is the word we use for a part of the demographic that is just about to start making their own unique choices, but are in fact still mostly following the lead of their parents.
Report Highlights:
- For TV, American teens today actually watch Read on…
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28 May, 2009
Here’s a quick copypaste: Hulu Desktop sure looks a whole lot like the future of TV.It’s a media center type of application—like Front Row or Boxee or Netflix or Windows Media Center—that gives you full access to Hulu with an Apple Remote or Windows Media remote or just your keyboard and mouse. In other words, freed from the constraints of the browser, it’s like real TV. The app is beautiful, fast, easy to navigate and simply amazing—everything you’d expect from Hulu, honestly.
There are thumbnail previews that pop up as you move alongside the scrubber, like Netflix’s streaming app. You can queue episodes too—you need a Hulu account for this. There are bunch of different ways to find content: via search, Hulu channels, by studio alphabetically or just through suggestions.
There are ads, but that’s part of Read on…
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18 May, 2009
![idtv2_200x200px_0[1]](http://www.copypaste.nl/uploads/2009/05/idtv2_200x200px_01_thumb.jpg "idtv2_200x200px_0[1]")
By many in the industry, Belgium is considered to be the Mecca of iDTV (interactive Digital TV), because of the penetration of digital TV in Belgian households, which is relatively much higher than in surrounding countries.
Many iDTV services like Video On Demand are really taking off in Belgium, and the users are getting used to finding some form of interactivity at the push of the red button on most major channels on their set-top boxes.
Because of this well-developed market characteristic, Microsoft Advertising recently ordered a report on the state of iDTV advertising in Belgium, from which Read on…
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10 April, 2009
With MSN, Hotmail, Messenger, Facebook and a huge network of other affiliated sites, we have access to a whole lot of internet usage data in Microsoft, where I work.
Research
A study called “Europe Logs On” was just released that looks at a European set of this data (both internal and external) that we had available, and we did get some very interesting findings as a result of it.
Conclusion
The most important conclusion that we can draw would probably be that we see the Read on…
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7 February, 2009
Proof for the point that internet video distribution through consoles is growing fast. Netflix, an American video rental service that started out renting out DVD’s through the post, is successfully crossing over into internet distribution by using the Xbox 360 game console to get movies on subscribers’ TV screens.
In the last few months, one million Netflix subscribers have downloaded and activated the Netflix app that enables Microsoft’s Xbox 360 videogame console to play normal and HD movies - streaming. And it’s not just that the application was installed often, it’s actually being Read on…
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27 October, 2008
This month, AOL Television launched a new free on-demand Web series named “Outside the Box.” In it, cast members from AOL’s most popular programs interview one another using fan-submitted questions. I think this is a great way to make custom web-content. AOL leverages their facilities and the popularity of their TV series, users get a chance to reach out to their stars and the production costs are suited to the online environment. Good stuff.
Business model
Outside the Box is supported by AOL’s digital ad business, Platform-A, which provides relevant display advertising and content-targeted links on the sites. “This new series will pride advertisers a new venue for high impact custom Read on…
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15 October, 2008
YouTube has started to offer full-length television shows from the CBS archive in a bid to boost advertising revenues. Titles will be limited to a few shows that are already available on the CBS web site today, including old episodes of Star Trek and Beverly Hills 902010. High urgency content, as it were :)
However, this could be the start of something bigger, as YouTube says it is talking to other networks to offer more programs online. Right now the CBS shows are accessible only within the United States, or worldwide to people that are smart enough to use
Hotspotshield.
Long form, new player.
YouTube has added a Read on…
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1 October, 2008
Forget videotapes. A Digital Video Recorder (DVR), now is found in one out of four American households. These Windows Mediacenters, Tivo’s, Harddisk recorders, etc. are all recording hours on hours of TV shows. The number of US households with DVRs has essentially doubled in the past two years and, with a continued push from cable, satellite, and Telco TV providers, will likely double again over the next four years. Leichtman Research Group reports on the use of Digital Video Recorders.
Happiness is a spinning hard disk.
A whopping 87% of the DVR owners would recommend their DVR service to a friend. 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10). And thirty percent actually owns more than one DVR. Great numbers, showing these devices to be the center of the viewing experience at home. Everyone is watching time-shifted (recorded) shows, causing serious concern with broadcasters and Read on…
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7 August, 2008
Time Warner, the world’s largest media company, just announced their plans to become purely focused on content. Time Warner will sell its America Online (AOL) unit, the online access business. This is the second drastic measure after Time Warner’s decision to let broadband and cable TV distribution service Time Warner Cable go. Basically, Time-Warner is just stepping out of the distribution business completely. Time Warner stock went up 5% on the news.
Hey, didn’t AOL own Time Warner?
Well, they used Read on…
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25 May, 2008
The Nielsen Company reports that product placements for the first quarter of 2008 rose 6% on primetime programming for 11 measured American broadcast networks. U.S. Broadcast television placements rose 39%. According to Nielsen Product Placement Service, the most prevalent placement type on broadcast television was “foreground,” which represented 35% of all product placements. On cable television, “wardrobe” placements were most common, accounting for 32% of all placements. Prime-time product placement occurrences on broadcast networks increased overall by 39% during the first quarter of 2008.
You can clearly see the shift to Read on…
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12 May, 2008
Zattoo publishes a software program that allows people to watch TV content on a computer over a broadband connection, much like Joost, for instance. The service is free of charge, after downloading the Zattoo Player and registering. Zattoo is currently available in Belgium, Denmark, France, Germany, Norway, Spain, Switzerland, and the UK. So far so good. Now here is the interesting part.
Live TV
Recently, Zattoo started online live streaming of BBC1, BBC2, Channel 4, Five and Read on…
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23 April, 2008
Accenture’s Global Broadcast Consumer Survey shows that consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favorite programs.
Although television remains the predominant mass communications device worldwide, with 97 percent of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and socio-economic status. While 70 percent of consumers watch four or more television programs a week, 71 percent of them watch programs on four or more television channels.
Channel Hopping
This channel-hopping, concludes the report, demonstrates that Read on…
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3 April, 2008
TV increasingly has to compete for attention with new media, like internet video on demand, video games, people doing email on their laptops or even Twittering instead of watching TV. To protect its position, TV is bringing out the big guns; sex and large gameshows. This trend is worldwide, and oddly enough even TV about not having sex is part of the trend. This is revealed by recent research done on the most popular shows of over 2.000 TV stations in 82 countries by International Médias Consultants Associés (IMCA).
Amandine Cassi, one of the authors; “The 2007-2008 TV-season brought us the return of the gameshows, usually based on fate or the candidates’ psychological insight or EQ. Apart from that we’ve seen a lot of sex, some of it made a little more mainstream by adding a Read on…
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29 January, 2008
The death of the 30 second commercial has been declared many times. The TV advertising lobby, feeling threatened by this, likes to point to the increasing number of minutes that people “watch TV” in defence.
However, the recent Simultaneous Media Survey by BIGresearch proves what we all knew. The only way for people to keep up with the information that is coming at them from all kinds of sources is to media-multitask. This means that while the number of TV minutes rises, the attention is decreasing.
Media that offer relevance, can do targeting, be timely, and deliver value to consumers, such as online, coupons/direct mail, radio, yellow pages, newspapers and newspaper inserts all increased in “influence to purchase”. More key findings from the study include: Read on…
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