8 March, 2010
In Outsell’s annual advertising and marketing study released today Outsell Vice President Chuck Richard reveals that U.S. advertisers will be spending more on digital media than on print in 2010. Digital advertising is expected to grow by 9.6% in 2010. The calculated increase is based on data from 1,008 U.S. advertisers, in the consumer as well as B2B segment, gathered in December 2009.
Digital surpassing print.
U.S. marketers plan to spend $368 billion this year, of which 32.5% will go toward digital. Only 30.3% of their budgets is to go to print. In this piece of research, digital includes e-mail, online video ads, banner ads and search engine marketing. So, in 2010, for the first time ever, advertisers will Read on…
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21 February, 2010
New Media Age reports that brands and agencies commit more and more to Facebook as a viable direct response advertising channel, threatening Google’s share of ad spend. In the UK, brands like O2, Virgin Media and Vodafone are ramping up spend on Facebook as it proves to be a valuable channel for direct response advertising, while agencies say spend is shifting away from other channels like… paid search.
Opening up to media agencies
Last year, Facebook opened its site to creative agencies, giving them Read on…
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28 January, 2010
Today, Steve Jobs announced the iPad. A new device from Apple that tries to invent it’s own category. It’s basically a Netbook/E-reader device with a 27 cm. diagonal screen. Some people refer to it as a a juiced-up iPhone. The prices start at $499 for the 16 GB version, but an internet connection other than Wifi will cost you another $130 per year (!).
Design, Screen, Graphics.
The overall look is slick, and it’s wafer thin at about 1,5 cm, but I’m somewhat disappointed it has such a thick border around the screen. Also the screen is Read on…
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13 November, 2009
This week, UK gaming industry publisher MCV has broken the news that in November 2010 the Xbox add-on known as “Natal” (the black thing lower in the picture) will be released. According to MCW 5 million Natal units wil ship globally and there will be at least 14 games supported by the hardware.
Why you should care
Simply put, Natal enables you to talk to your TV, and it will recognize what you say. Also, you will be able to have it interpret motions you make. Don’t think Wii, think Minority Report. It can even see you smile or frown, and react accordingly. Natal is actually a set of very sensitive depth-vision cameras that do facial recognition and voice recognition as well. This is some extremely complicated technology in a low-cost device. What that means is demonstrated in this must-see video.
14 games ready for launch.
After the unveiling of Natal, Activision Read on…
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26 September, 2009
According to Sir Martin Sorrell, CEO of WPP (the worlds largest communications company by revenue) 20% of marketing budgets will be spent in digital advertising within the next five years.
In an interview with the Wall Street Journal, Sorrell said digital budgets would increase significantly in the next few years - but would not fully make up for the difference between share of time spent online and share of marketing spend.
Time spend online to be 30% within five years
“Companies are spending up to 13% on digital. We know we spend up to 20% of our Read on…
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27 August, 2009
The Xbox 360 Elite game console will be made $100 cheaper this week. As of this Friday it will sell for $299 (or €249). That is an HD device with a 120GB hard drive for the price of a Wii! The Xbox 360 Arcade version, which does not have a built-in hard drive, remains at its current price of $199 (€175). This happens shortly after the recent $100 price drop for the Playstation 3.
Sony drop
Along with the price drop, Sony is now trying to make up for the disappointing sales of the PS3 with a marketing campaign to reposition the console as more of an all-in-one entertainment device because of its ability to play Blu-ray DVDs. This year, Xbox sales are the only console in positive growth in the US, rising by 17%.
Overall score
Microsoft has sold more than 30 million Xbox 360s worldwide since it introduced the second-generation game console in November 2005. Sony has sold 24 million PS3 consoles in the same time, while Nintendo Co. has moved roughly 52 million Wii consoles since launching the device in November 2006. So it would seem that the Wii is the clear winner. However… Read on…
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2 August, 2009
Lists are always fun, but this recent study by analyst the Altimeter Group not only ranks the top 100 brands by social media engagement, but also carries some interesting finds for brands not on there – yet :)
The Most Engaged Brands On The Web study scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter and discussion forums.
These are companies that are open to the audience, that facilitate the conversation with their customers, that actively listen to the audience, that talk and take feedback about everything from strategic decisions to processes and product features. In short, companies that “get it”
According to the research, the top ten brands are: Read on…
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27 June, 2009
Nielsen published the report “How Teens Use Media” this week, a report on the “myths and realities of teen media trends ”. It’s a good read, showing that the American Teenager is more conservative in his (or her) media choice than some fast-talking online media experts would have you believe.
Dad knows best
Some of the most interesting points from the research are around the choice of medium, but the media consulted still are pretty much in line with parental choice. In the end “teens” is the word we use for a part of the demographic that is just about to start making their own unique choices, but are in fact still mostly following the lead of their parents.
Report Highlights:
- For TV, American teens today actually watch Read on…
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24 June, 2009
Twitter is being integrated everywhere these days, even into advertising. The best example I’ve seen so far is the “Meet the Volkswagens” campaign, developed by VW ad agency Crispin Porter + Bogusky. Of course, Volkswagen of America ordered 5 TV commercials that feature Max the Beetle as well as a brand new character named BUS…. but that didn’t get me excited.
Enter Twitter
What do I love is the solution that Crispin Porter + Bogusky came up with for online display advertising. Please go and check out Read on…
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18 June, 2009
The most valuable skill in conversation (or sales, for that matter) is listening. If you listen well, you learn new stuff. Then you fit that into the relationship you are building. This is how relationships evolve and become deeper.
Listening is the biggest secret.
Now why don’t companies get that it works the same in any remote conversation they have, with their audience? There is no difference whether you are talking to a friend or talking to your audience remotely, via your website.
Want to know the other secrets? Read on…
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13 June, 2009
This week Dell blogged that it has generated more than 2 million U.S. Dollars in revenue from their Twitter account @DellOutlet. This means that they are up one million since late last year, which was the first time they disclosed some information about Twitter-generated sales.
Growth
Looking at the growth rate it stands to reason that the Twitter related sales on Dell’s sites will probably amount to over 3 million dollars in software, hardware and services in the calendar year 2009. Funny thing is that according to Dell, much of the growing interest in this Dell Twitter account growth was actually not driven by Dell marketing, but by Read on…
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9 June, 2009
Apple® today introduced the new iPhone™ 3G S, according to Apple “the fastest, most powerful iPhone yet”. This thing was pretty much conceived while Steve Jobs was either very ill or had already left the office for his sick leave. As such, it offers us a first glimpse of what life without Jobs could be like for Apple. Interesting. Let’s take a look at the new features.
Big features
The 2 really big features of this new iPhone are improved speed —up to twice as fast as the last iPhone, according to Apple —and longer battery life. I will be VERY interested in seeing Read on…
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18 May, 2009
![idtv2_200x200px_0[1]](http://www.copypaste.nl/uploads/2009/05/idtv2_200x200px_01_thumb.jpg "idtv2_200x200px_0[1]")
By many in the industry, Belgium is considered to be the Mecca of iDTV (interactive Digital TV), because of the penetration of digital TV in Belgian households, which is relatively much higher than in surrounding countries.
Many iDTV services like Video On Demand are really taking off in Belgium, and the users are getting used to finding some form of interactivity at the push of the red button on most major channels on their set-top boxes.
Because of this well-developed market characteristic, Microsoft Advertising recently ordered a report on the state of iDTV advertising in Belgium, from which Read on…
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5 May, 2009
Today, May 5th, Chanel launches their ‘new face’ for the classic No.5 fragrance with a special movie of about 3 minutes released exclusively on MSN, with what probably is the most beautiful homepage takeover I have ever seen.
With this new Chanel campaign, interactive media is the leading medium globally, instead of TV – marking another first for Chanel in the luxury arena. This is a big win for Internet, a big win for MSN and Microsoft Advertising. Yes, I work at MSN, and I am very proud of this campaign and our cooperation with Chanel around this.
Truly global
MSN is one of the few publishers worldwide (MSN beat Yahoo in getting this spectacular account exclusively) that is able to offer this level of consistency in the global ad experience. This is what MSN is best at – providing a great environment for A-brand advertising, blending the lines between content and commerce in an exciting cocktail.
Content vs. commerce
I actually spend a lot of time discussing the Read on…
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1 May, 2009
A quick copypaste of an interesting news item from the UK: Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning.
The Swedish car brand has appointed Mindshare to manage its search optimisation, social media and online PR accounts full-time, having previously worked with the media agency on a project-by-project basis, including its Volvo C30 campaign.
Last year Volvo spent £19.75m on advertising, excluding paid search. Of this, internet accounted for just 3%, or £695,500
Anita Fox, Volvo UK’s head of marketing communications, said that now, while the company has Read on…
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10 April, 2009
With MSN, Hotmail, Messenger, Facebook and a huge network of other affiliated sites, we have access to a whole lot of internet usage data in Microsoft, where I work.
Research
A study called “Europe Logs On” was just released that looks at a European set of this data (both internal and external) that we had available, and we did get some very interesting findings as a result of it.
Conclusion
The most important conclusion that we can draw would probably be that we see the Read on…
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25 March, 2009
In the UK, Microsoft signed a deal to create ExecTweets. This is an interesting topical experience based on Twitter, a specialist site aimed at helping users to find and follow ‘top business executives’ on Twitter.
ExecTweets is a commercial venture, with as its’ goal: ‘aggregate the tweets of top business execs and empower the community to surface the most insightful, business-related tweets.‘
Some leaders that have signed to be followed include Adam Brown, director of digital communications for Coca-Cola and Richard Branson, world famous adventurer and Director of Virgin in his spare time. They will share Read on…
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22 March, 2009
The American online music service SpiralFrog that was free to use, missed a critical lily pad this week and has shut down as a result of its debts. The Ad-funded US service signed deals with EMI and Universal some time ago but failed to secure deals with Sony or Warner.
Spiralfrog closed its operation yesterday, unable to pay back a ten million dollar loan in convertible notes. The DRM-protected music service allowed fans to download and play tracks to their computers with a video advert appearing before each play.
Ad-funded model under pressure
Spiralfrog is the second ad-funded music service to Read on…
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14 March, 2009
Recently the results of two American studies on social networkers were released by InsightExpress and Netpop. The studies report on participation trends across social networks, as well as on how receptive their members are to advertising. Allow me to summarize the most important findings before moving to a conclusion on what I think the relationship between social networkers and advertisers should look like.
One out of three
The number of social networkers has almost doubled since 2006. Today, 43% of the online population uses social networking sites. 76% of US broadband users (105 million) are active contributors to the web via social media in general. In addition, approximately 29%, or 40 million broadband users, are regular contributors specifically through social networking sites. Most social networkers also use Messenger, texts, blogs and microblogs like Twitter.
Typical users
Social networkers in the US are most likely to be single, employed women, age 18-39. A typical social networker connects weekly with an average of 18 people one-to-one, and 110 people one-to-many. They spend an average of 36% of their online time Read on…
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