8 March, 2010
In Outsell’s annual advertising and marketing study released today Outsell Vice President Chuck Richard reveals that U.S. advertisers will be spending more on digital media than on print in 2010. Digital advertising is expected to grow by 9.6% in 2010. The calculated increase is based on data from 1,008 U.S. advertisers, in the consumer as well as B2B segment, gathered in December 2009.
Digital surpassing print.
U.S. marketers plan to spend $368 billion this year, of which 32.5% will go toward digital. Only 30.3% of their budgets is to go to print. In this piece of research, digital includes e-mail, online video ads, banner ads and search engine marketing. So, in 2010, for the first time ever, advertisers will Read on…
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28 January, 2010
Today, Steve Jobs announced the iPad. A new device from Apple that tries to invent it’s own category. It’s basically a Netbook/E-reader device with a 27 cm. diagonal screen. Some people refer to it as a a juiced-up iPhone. The prices start at $499 for the 16 GB version, but an internet connection other than Wifi will cost you another $130 per year (!).
Design, Screen, Graphics.
The overall look is slick, and it’s wafer thin at about 1,5 cm, but I’m somewhat disappointed it has such a thick border around the screen. Also the screen is Read on…
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18 January, 2010
According to a Dutch study published last month, news users think that within 20 years internet will be the dominant source for news content. Younger respondents think that this will happen faster. TV will be in second place as a source. Newspapers and radio are thought to have faded to mostly insignificant roles in news distribution by 2029.
Losing faith in newspapers.
Of the 13- to 65-year olds 87% claims to use TV as their main source for news today. With significant overlap, 65% mentions internet as a primary source as well. But, according to the study, within 20 years these two should have traded places. By 2029 about 80% of the respondents expects to look for news content on the internet first. 72% expects to still use TV. Newspapers are only mentioned by 37%, down from 59% today. The large majority of respondents does not expect forms of distribution like Twitter and SMS to be still relevant in that timeframe.
Willingness to pay
Younger respondents answer differently to questions about the Read on…
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12 December, 2009
Google News was the first step, here is the next; real, solid-bodied content on Google. The just-launched “Living Stories” service from Google Labs shows a new way of integrating newspaper content into a Google page.
Gimme more
This time, instead of taking a snippet and sharing none of the generated revenue with the owner of the content, there is a different model. With consent of the publisher, Google takes more Read on…
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20 October, 2009
Jay Leno recently congratulated the New York Times for being in business for 158 years. The punch line, of course, was that he had read about the milestone on the Internet. According to US September 2009 studies by ARAnet and the Pew Research Center for the People and the Press television remains Americans’ primary source of news. However, online gained 20% in the last year, while the traditional channels lost between 10% and 18% versus last year.
Next year
While fewer respondents selected TV as their biggest news source compared with last year, TV is Read on…
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13 October, 2009
Traditional UK newspaper the Guardian will launch “Guardian Local” a digital local news service under the Guardian brand. This will be done by hiring local bloggers to create content, meaning text, photographs, audio and video. The local news service will start in 3 medium-sized UK cities early 2010, with the bloggers reporting on meetings and events within their area.
Experimental
Emily Bell, director of digital development at Guardian News & Media, said, “Guardian Local is our small-scale experimental approach to local newsgathering.” Sarah Hartley of Guardian Local; “This experimental project reflects both the shifting nature of journalism and the reality on the ground.”
Grass roots
I really wonder if this is Read on…
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7 October, 2009
The Association of Online Publishers in the UK hosted its’ Content, Convergence and Creativity Summit today. Being creative content persons, they lovingly call it the AOP 3C Summit 2009.
Of course, there was a session about paid content. Now it is important to realize that most of the large online publishers are really traditional media companies that make severe losses on their activities. They have a huge cost base and they are either getting less public funding or less money from advertisers. Going online seemed to be the solution to make up for those losses a couple of years back, but now they find that their losses can’t be compensated by the proceeds from online advertising alone.
Financial Times
Therefore the Financial Times’s Rob Grimshaw and BBC’s Luke Bradley-Jones stated with infallible logic that Read on…
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4 March, 2009
25 minutes ago, Peter Vandermeersch, General Editor in Chief and General Director of Flemish quality newspaper De Standaard and Belgian Marketeer of the year 2008, gave a keynote speech at the Digital News Affairs 2009 event in Brussels. Here is a more or less verbatim version of his story:
First; some facts
Newspaper sales are up for De Standaard and, in fact, all the “quality papers” in Flanders. Populist paper Het Nieuwsblad is declining somewhat. De Standaard reaches about 750.000 Flemish readers daily, or 15% of the populace.
Their newspaper sites are Read on…
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8 February, 2009
Bill Keller, executive editor of The New York Times, is answering questions from readers on the New York Times website.
Of course, the most asked question, in one form or another, is: “How much longer can actual newspapers survive?”
I think Bill’s answer is interesting so here is his (only slightly edited) reply:
Ah, our existential question. Like everyone else who labors in the journalism business, or just loves it, I worry about our future, discuss it constantly with colleagues, and participate in some aspects of charting it. I’m an incurable optimist about the future of good journalism, and of The New York Times in particular. I’ve laid out my basic reasons for optimism on many occasions, and they still seem to hold water: Read on…
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2 November, 2008
So, there is some unrest in the financial business and stock markets. Indeed, the reality is, if you are a marketeer today you probably are in trouble. CEO’s and controllers are sizing you up and aiming for your budget right now, shouting about “cost savings“, “aligning marketing spend with the revenue“, etc.. In times like these, proving ROI on your marketing effort suddenly becomes crucial. Here are 9 tips for budget marketing:
1) Preach to the converted
If you need to cut back on your overall budget Read on…
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30 October, 2008
“Without the art of dialog, the cut and thrust of debate and discussion, the economy of ideas would implode under its own heavy weight. Instead, we engage, share and converse — ideas build upon ideas, discussion grows from seeds of thought and single headlines give rise to a thousand medusa-like creations, echoing words and ideas whispered somewhere on the other side of the planet.”
Imagine
Imagine working on a collaborative marketing book with 236 other writers. Imagine the exchange of ideas, imagine sharing 237 unique perspectives, from bloggers and marketing professionals living in 43 different states and countries all over the world, on some important, common topics. This is what the internet has made possible. I have written a chapter because Read on…
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4 April, 2008
I have written about the incredibly successful book “the Age of Conversation” before, and recently was part of the Social Bum Rush that brought this book from sales rank #102,282 all the way to the number #262 best selling book on all of Amazon - in one day. So it is with great pleasure that I can announce that there will be a follow up book, the Age of Conversation 2. There will be 275 authors contributing and I will be one of them. Yay!
What was that all about again?
The Age of Conversation is a book about the conversations that are transforming the business marketing landscape. It is Read on…
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29 March, 2008
A lot of people have been preparing for and waiting on this day, which is an attempt to harness the power of social media and a network of individuals to stick it to the man and promote the Age of Conversation - a remarkable book with many authors, each giving a very personal view on the topic of conversation - in the information age. Making the world of communication a better place, really. You can read more about the book here in a previous article on Copypaste, but today is all about the Social Media Bum Rush.
What’s a Bum Rush, then?
I know it sounds a bit silly, but in this case a Bum
Read on…
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6 February, 2008
Somehow I never got around to writing about this before, but over the past months I have received, read, given away and bought again some copies of “The Age of Conversation“. It is a remarkable book with many authors, each giving a very personal view on the topic of conversation - in the broadest sense. As an internet publisher I engage in a conversation with many thousands of visitors each day. Marketing managers have conversations with the audiences they try to reach (check out this great short movie to see that illustrated nicely). The audience tries to start conversations with brands and companies - sometimes even succeeding. Mainstream media, the web, blogs, all part of a large conversation.
Sequel
I got the book from a friend, at just the right time. It was very helpful in Read on…
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18 October, 2007
Media never disappear. We see new forms added, but there is no substitution. The internet has news, but it is not a newspaper. There is a big difference bewteen sitting at the breakfast table leafing through the paper and sitting behind a screen looking for a quick update, or an in-depth dossier. Finally, even the newspapers are beginning to understand this.
However, the steps taken still do not go far enough. The internet used to Read on…
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16 May, 2007
Er zijn van die momenten dat je ineens merkt dat je niet alleen bent. Vanavond had ik zo’n moment toen ik naar de film op bringtheloveback.com keek. Een heel erg goed getroffen verhaal dat de huidige verhouding tussen adverteerders en consumenten op een geweldige manier weergeeft.
Iedereen die iets met (digitale) marketing te maken heeft moet echt even de moeite nemen ernaar te kijken. In twee minuten wordt met humor en stevig acteerwerk de vinger perfect op de juiste plek gelegd. De boodschap is kraakhelder; het wordt tijd dat wij in deze industrie de liefde terugbrengen. What can you do to bring the love back?
Kijk snel naar de film en begin na te denken :)
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7 March, 2007
Tom Rubin, topjurist bij Microsoft, stelt dat Google zich schuldig maakt aan uitbuiting van de boeken-, muziek-, film- en televisie-industrie. Dat schreef hij deze week in een open brief in de Britse zakenkrant Financial Times. Rubin is Associate General Counsel and Assistant Secretary bij Microsoft, waar hij aan het hoofd staat van de 30 man sterke Copyright, Trademark and Trade Secret Group.
Tegenstellingen.
Het is interessant om te zien hoe Microsoft en Google tegenover elkaar zijn komen te staan op het gebied van de omgang met intellectueel eigendom. Zowel Microsoft als Google werken bijvoorbeeld aan systemen om boeken on-line ter beschikking te stellen. Maar waar Google er de voorkeur aan geeft om zonder Read on…
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6 February, 2007
Het was een van de slechtst bewaarde geheimen van medialand; de ambitie van KPN om een eigen krant te beginnen, of ergens in te stappen. KPN onderhandelt nu dus met PCM over die krant Er is nog geen overeenstemming, maar de gesprekken zijn er wel. Het is de bedoeling dat de krant ‘Dag’ gaat heten en deze zomer uitkomt. Als doelgroep is gekozen voor mensen tussen twintig en veertig jaar. Het wordt de vierde gratis krant in Nederland, na Metro, Spits en De Pers.
Contactmomenten
KPN wil met PCM Uitgevers trouwens niet zomaar een krant beginnen, maar een Read on…
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19 January, 2007
Wie de opvolger wordt van George W. Bush zal bij de komende Amerikaanse presidentsverkiezingen voor een belangrijk deel online bepaald worden. In de afgelopen jaren heeft zich stilletjes een revolutie voltrokken in de manier waarop kiezers zich informeren over politiek en verkiezingen. Dachten wij dat we met de stemwijzer behoorlijk vernieuwend bezig waren, in Amerika is internet als de huidige trend zich doorzet de belangrijkste bron van informatie bij de komende campagne. En daarmee is de geest uit de fles; waar de media vroeger bepalend waren voor het beeld dat de kiezers hadden van politici en burgers daar geen enkele invloed op hadden, zie je nu een “level playing field” ontstaan. Om maar eens een Amerikaanse term te gebruiken.
Pijnlijk verleden.
Non-profit organisatie PEW Internet, een club die de impact van internet op het dagelijks leven en vice versa in kaart brengt door onderzoek, geeft een mooi inzicht in deze ontwikkeling met hun rapport over de relatie tussen politiek en online. Een van de belangrijkste conclusies wat mij betreft is dat Read on…
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