8 March, 2010
In Outsell’s annual advertising and marketing study released today Outsell Vice President Chuck Richard reveals that U.S. advertisers will be spending more on digital media than on print in 2010. Digital advertising is expected to grow by 9.6% in 2010. The calculated increase is based on data from 1,008 U.S. advertisers, in the consumer as well as B2B segment, gathered in December 2009.
Digital surpassing print.
U.S. marketers plan to spend $368 billion this year, of which 32.5% will go toward digital. Only 30.3% of their budgets is to go to print. In this piece of research, digital includes e-mail, online video ads, banner ads and search engine marketing. So, in 2010, for the first time ever, advertisers will Read on…
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20 October, 2009
Jay Leno recently congratulated the New York Times for being in business for 158 years. The punch line, of course, was that he had read about the milestone on the Internet. According to US September 2009 studies by ARAnet and the Pew Research Center for the People and the Press television remains Americans’ primary source of news. However, online gained 20% in the last year, while the traditional channels lost between 10% and 18% versus last year.
Next year
While fewer respondents selected TV as their biggest news source compared with last year, TV is Read on…
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9 August, 2009
Internet enabled TV sales are growing rapidly according to reports from Quixel Research (US data). Meaning TV sets that have inbuilt network connectivity via WiFi or network cable. Of course, this means you could be Twittering from your TV set :) Other features range from the ability to display simple RSS feeds and dedicated services to advanced on-screen Widgets for access to Weather, Stock quotes, Youtube etc. The TV sets usually are able to play video files that sit on a Media Center PC or Home Server in the home network as well.
Rapid increase in sales and revenue
In the second quarter of 2009, the revenue from televisions that have built in Internet capabilities grew 40% to over 1 billion US dollars. In terms of unit sales, shipments Read on…
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2 August, 2009
Lists are always fun, but this recent study by analyst the Altimeter Group not only ranks the top 100 brands by social media engagement, but also carries some interesting finds for brands not on there – yet :)
The Most Engaged Brands On The Web study scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter and discussion forums.
These are companies that are open to the audience, that facilitate the conversation with their customers, that actively listen to the audience, that talk and take feedback about everything from strategic decisions to processes and product features. In short, companies that “get it”
According to the research, the top ten brands are: Read on…
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27 June, 2009
Nielsen published the report “How Teens Use Media” this week, a report on the “myths and realities of teen media trends ”. It’s a good read, showing that the American Teenager is more conservative in his (or her) media choice than some fast-talking online media experts would have you believe.
Dad knows best
Some of the most interesting points from the research are around the choice of medium, but the media consulted still are pretty much in line with parental choice. In the end “teens” is the word we use for a part of the demographic that is just about to start making their own unique choices, but are in fact still mostly following the lead of their parents.
Report Highlights:
- For TV, American teens today actually watch Read on…
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18 May, 2009
![idtv2_200x200px_0[1]](http://www.copypaste.nl/uploads/2009/05/idtv2_200x200px_01_thumb.jpg "idtv2_200x200px_0[1]")
By many in the industry, Belgium is considered to be the Mecca of iDTV (interactive Digital TV), because of the penetration of digital TV in Belgian households, which is relatively much higher than in surrounding countries.
Many iDTV services like Video On Demand are really taking off in Belgium, and the users are getting used to finding some form of interactivity at the push of the red button on most major channels on their set-top boxes.
Because of this well-developed market characteristic, Microsoft Advertising recently ordered a report on the state of iDTV advertising in Belgium, from which Read on…
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10 April, 2009
With MSN, Hotmail, Messenger, Facebook and a huge network of other affiliated sites, we have access to a whole lot of internet usage data in Microsoft, where I work.
Research
A study called “Europe Logs On” was just released that looks at a European set of this data (both internal and external) that we had available, and we did get some very interesting findings as a result of it.
Conclusion
The most important conclusion that we can draw would probably be that we see the Read on…
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14 March, 2009
Recently the results of two American studies on social networkers were released by InsightExpress and Netpop. The studies report on participation trends across social networks, as well as on how receptive their members are to advertising. Allow me to summarize the most important findings before moving to a conclusion on what I think the relationship between social networkers and advertisers should look like.
One out of three
The number of social networkers has almost doubled since 2006. Today, 43% of the online population uses social networking sites. 76% of US broadband users (105 million) are active contributors to the web via social media in general. In addition, approximately 29%, or 40 million broadband users, are regular contributors specifically through social networking sites. Most social networkers also use Messenger, texts, blogs and microblogs like Twitter.
Typical users
Social networkers in the US are most likely to be single, employed women, age 18-39. A typical social networker connects weekly with an average of 18 people one-to-one, and 110 people one-to-many. They spend an average of 36% of their online time Read on…
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4 March, 2009
“Video snacking” is an accurate description of the current viewing habits around quick & consistent consumption of video.
ComScore recently published highlights of its U.S. video reporting that support this trend. Mind you, the data is US only and was gathered in late 2008. Still, some interesting results:
146 million people, or 77% of the U.S. Internet audience, have now viewed online video. Those viewers watched 34% more online videos than they did last year. The average online viewer watched 273 minutes of video, up over 40% vs. the previous year. The average duration of online video is fairly short, at 3.1 minutes per video. And, the audience viewed 87 videos per month on average, 18 more videos per month than last year.
The last two points highlight the trend Read on…
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25 February, 2009
Do you like Reggaeton music? Or Gospel? Or Beyonce? Chances are, you’re not the sharpest tool in the shed :) The “Music that makes you dumb” project shows that there is a clear relation between your musical taste and your intelligence. Or at least a relation to your chances to succeed in college, as defined by the average score in the SAT test, a standardized test for U.S. college admissions..
The x-axis represents the SAT score, while the colored boxes indicate either music genre or artist/composer. The chart maps the 133 most popular (out of 1,455) favorites from 1,352 different schools. This image shows the central piece of the chart. Click to enlarge.
Country beats Classical
Overall, fans of Lil Wayne’s music scored the lowest in SAT while the highest scorers were listeners of Read on…
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15 February, 2009
As one of the authors of the book ‘The Age of Conversation 2’, when I talk about it the most asked question is: How do I, as a company, actually enter into a dialogue, a conversation? How do I know what people are saying about me or what they really think of my products?
Who starts, steers
Obviously there are many Read on…
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28 January, 2009
About a year ago, IDC research reported that mature users with an internet connection at home spend more time online (32.7 hours/week) than on any other medium. This is almost half of the total time spent using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours). And there I was, wondering what “time spent online” actually means. How do these people spend their time online?
Wot, then?
So, now there’s a report from Mediamark Research & Intelligence, (MRI), which shows what people do most, and which activities have seen the most growth. The overall winners are Read on…
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26 November, 2008
Technorati recently released the “State of the Blogosphere 2008″ report. They have surveyed roughly 1300 bloggers, randomly selected from a pool of about 1 million blogs. So, since we all love to read and write about blogging, here are some interesting facts from the report. First of all, let’s look at the business side.
Why blog?
Surprise: the vast majority of surveyed bloggers currently have advertising on their blogs. Among them, the average investment in their blog is about $1,800. The average annual revenue is $6,000. If you would divide the 4000 dollars profit per year by the hours spent, blogging is pretty badly paid work :D However, if you have 100,000 or more unique visitors per month the revenue can get up to the area of 75.000 US dollars. But, of course, there are more reasons to blog :) Read on…
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26 October, 2008
I have been particularly busy these last few weeks, with the closing of the quarter, internal meetings and a week in the U.S., but this week I could spend some time with my team and finally had a chance to go out into the world once again and meet some people :)
The occasion was the Digital Marketing First trade fair in Tour & Taxis in Brussels. A great venue by the way. We did a presentation there which I have put on Slideshare so all of you can see it.
In this presentation you will find Read on…
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1 October, 2008
Forget videotapes. A Digital Video Recorder (DVR), now is found in one out of four American households. These Windows Mediacenters, Tivo’s, Harddisk recorders, etc. are all recording hours on hours of TV shows. The number of US households with DVRs has essentially doubled in the past two years and, with a continued push from cable, satellite, and Telco TV providers, will likely double again over the next four years. Leichtman Research Group reports on the use of Digital Video Recorders.
Happiness is a spinning hard disk.
A whopping 87% of the DVR owners would recommend their DVR service to a friend. 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10). And thirty percent actually owns more than one DVR. Great numbers, showing these devices to be the center of the viewing experience at home. Everyone is watching time-shifted (recorded) shows, causing serious concern with broadcasters and Read on…
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9 August, 2008
JupiterResearch recently reported that, even with a lousy economy, the amount of money spent on online advertising should continue to grow at double-digit rates all the way through to 2013. That figures. Online should do better than offline advertising because of the accountability it offers - the ability to track its’ effectiveness is much better than with other types of advertising
20% online growth in 2008
Total online ad spending is expected to increase about Read on…
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13 June, 2008
According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large.
The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, says the report, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing.
Video advertising will be the principal disruptor Read on…
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25 May, 2008
The Nielsen Company reports that product placements for the first quarter of 2008 rose 6% on primetime programming for 11 measured American broadcast networks. U.S. Broadcast television placements rose 39%. According to Nielsen Product Placement Service, the most prevalent placement type on broadcast television was “foreground,” which represented 35% of all product placements. On cable television, “wardrobe” placements were most common, accounting for 32% of all placements. Prime-time product placement occurrences on broadcast networks increased overall by 39% during the first quarter of 2008.
You can clearly see the shift to Read on…
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23 April, 2008
Accenture’s Global Broadcast Consumer Survey shows that consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favorite programs.
Although television remains the predominant mass communications device worldwide, with 97 percent of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and socio-economic status. While 70 percent of consumers watch four or more television programs a week, 71 percent of them watch programs on four or more television channels.
Channel Hopping
This channel-hopping, concludes the report, demonstrates that Read on…
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