Twitter officially not an old folks’ service anymore :)
17 February, 2010
Youngsters catching up.
According to comScore Twitter showed growth Read on…
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Review: iPad; Is Apple trying to crawl out of its niche?
28 January, 2010
Today, Steve Jobs announced the iPad. A new device from Apple that tries to invent it’s own category. It’s basically a Netbook/E-reader device with a 27 cm. diagonal screen. Some people refer to it as a a juiced-up iPhone. The prices start at $499 for the 16 GB version, but an internet connection other than Wifi will cost you another $130 per year (!).
Design, Screen, Graphics.
The overall look is slick, and it’s wafer thin at about 1,5 cm, but I’m somewhat disappointed it has such a thick border around the screen. Also the screen is Read on…
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Author: Jeroen Verkroost - Category: Tools, VOD, Mobile, Marketing, Internet, Print, Hardware - 1,897 readers - Comment (1)
Review: YouTube launches Music Discovery
22 January, 2010
Today YouTube launched YouTube Music Discovery, basically a music video suggestion tool, although they call it a “Music Discovery Project and Playlist Creation Tool”.
There is a lot of ambition in a name like that, which I will get back to later, but it can best be described as a way to quickly turn YouTube into a video jukebox with an automatically generated, relevant playlist based on one artist. You select, say, Eminem and boom, there is a page with a playlist of 40 music video’s, 10 of which are Eminem clips and 30 of which are by “related” artists.
Taylor Swift, anyone?
On the YouTube disco page you can click one of the suggested artists, or you can enter an artists’ name yourself. Strange enough, the latter feature doesn’t work in a recent Read on…
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Author: Jeroen Verkroost - Category: Tools, Music, Digital TV Channels, Internet, Search, Online Video - 1,894 readers - Comment
U2be: If you can’t go first, go big?
26 October, 2009
Last night Youtube streamed a live U2 concert from the Rosebowl in California. You can still see the recorded HD stream, which has great quality. The playist can be found here. During the live show, an integrated Twitter widget displayed comments from Twitter that were marked #U2, adding an extra layer of interactivity, which was, though hardly innovative, still nice.
PR machine
So, why is YouTube’s PR machine all over this event? We’ve seen enough live webcasts before, right? The truth is, Youtube is far Read on…
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Author: Jeroen Verkroost - Category: Copypaste, Tools, IPTV, VOD, Music, Internet, Online Video, Twitter, social media - 4,455 readers - Comment
Google Wave - too much of a good thing?
3 October, 2009
By now the first happy few have had the chance to begin testing Google Wave, the service presented by Google as “the email of the future.”
Mediapost gathered some early reactions from infulencers that were the first to test the service:
Blogger Robert Scoble has already deleted his account: “This service is way overhyped and as people start to use it they will realize it brings the worst of email and IM together: unproductivity. The first thing you notice is that you can see Read on…
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Author: Jeroen Verkroost - Category: Copypaste, Tools, Social Networks, social media - 3,209 readers - Comment
Twitter on Xbox 360 – it used to be a games console…
30 August, 2009
I Twitter a lot more than I blog these days, and when I blog, it often is related to Twitter. I guess it’s a trend.
Kids
And I swear, if I read any more posts about how Twitter is a failure because “only white middle aged men that work in media” use Twitter, and no teenagers do, I will scream. Where exactly was it written that a product needs to be supported by kids to be deemed “a success”? But I digress.
Middle aged men
For all those white middle aged men that also Read on…
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Author: Jeroen Verkroost - Category: Tools, Broadcasting, Consoles, Social Networks, Twitter - 2,850 readers - Comment
Research: Which brands ‘get’ social media?
2 August, 2009
Lists are always fun, but this recent study by analyst the Altimeter Group not only ranks the top 100 brands by social media engagement, but also carries some interesting finds for brands not on there – yet :)
The Most Engaged Brands On The Web study scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter and discussion forums.
These are companies that are open to the audience, that facilitate the conversation with their customers, that actively listen to the audience, that talk and take feedback about everything from strategic decisions to processes and product features. In short, companies that “get it”
According to the research, the top ten brands are: Read on…
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Author: Jeroen Verkroost - Category: Tools, Marketing, Internet, Research, Twitter, social media - 3,292 readers - Comment (1)
The secrets of communication - Does your company get it?
18 June, 2009
The most valuable skill in conversation (or sales, for that matter) is listening. If you listen well, you learn new stuff. Then you fit that into the relationship you are building. This is how relationships evolve and become deeper.
Listening is the biggest secret.
Now why don’t companies get that it works the same in any remote conversation they have, with their audience? There is no difference whether you are talking to a friend or talking to your audience remotely, via your website.
Want to know the other secrets? Read on…
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Author: Jeroen Verkroost - Category: Advertising, Tools, Marketing, Internet - 4,015 readers - Comment
Case: Making money with Twitter
13 June, 2009
This week Dell blogged that it has generated more than 2 million U.S. Dollars in revenue from their Twitter account @DellOutlet. This means that they are up one million since late last year, which was the first time they disclosed some information about Twitter-generated sales.
Growth
Looking at the growth rate it stands to reason that the Twitter related sales on Dell’s sites will probably amount to over 3 million dollars in software, hardware and services in the calendar year 2009. Funny thing is that according to Dell, much of the growing interest in this Dell Twitter account growth was actually not driven by Dell marketing, but by Read on…
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Author: Jeroen Verkroost - Category: Advertising, Tools, Marketing, Internet, Social Networks, Hardware, Twitter - 4,417 readers - Comment
Apple’s New iPhone 3G S – review of features.
9 June, 2009
Apple® today introduced the new iPhone™ 3G S, according to Apple “the fastest, most powerful iPhone yet”. This thing was pretty much conceived while Steve Jobs was either very ill or had already left the office for his sick leave. As such, it offers us a first glimpse of what life without Jobs could be like for Apple. Interesting. Let’s take a look at the new features.
Big features
The 2 really big features of this new iPhone are improved speed —up to twice as fast as the last iPhone, according to Apple —and longer battery life. I will be VERY interested in seeing Read on…
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Author: Jeroen Verkroost - Category: Tools, Music, Mobile, Telco's, Marketing, Internet, Gaming, Online Video, Hardware - 4,661 readers - Comment (4)
Hulu desktop: The future of TV.
28 May, 2009
Here’s a quick copypaste: Hulu Desktop sure looks a whole lot like the future of TV.It’s a media center type of application—like Front Row or Boxee or Netflix or Windows Media Center—that gives you full access to Hulu with an Apple Remote or Windows Media remote or just your keyboard and mouse. In other words, freed from the constraints of the browser, it’s like real TV. The app is beautiful, fast, easy to navigate and simply amazing—everything you’d expect from Hulu, honestly.
There are thumbnail previews that pop up as you move alongside the scrubber, like Netflix’s streaming app. You can queue episodes too—you need a Hulu account for this. There are bunch of different ways to find content: via search, Hulu channels, by studio alphabetically or just through suggestions.
There are ads, but that’s part of Read on…
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Author: Jeroen Verkroost - Category: Copypaste, Tools, IPTV, VOD, Cable TV, Internet, Online Video - 3,468 readers - Comment
Why I Twitter
3 May, 2009
Jan-Jaap, a friend (check out his blog here), recently sent me a mail. Basically people told him he should Twitter, but he didn’t understand what he could use Twitter for.
Since I use Twitter, and have been doing so for a while, he asked me what he could get out if it. And because I get that question a lot, I thought I’d post the answer here. I’ll revisit it if new reasons come up, too :)
I use Twitter…
- Because some fun and interesting people that I know professionally also use Twitter, and this way I can follow them.
- Because I noticed that some bloggers that I follow, Twitter a lot these days - and blog a lot less.
- Because I noticed that the quality of Read on…
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Author: Jeroen Verkroost - Category: Tools, User Generated Content, Internet, Social Networks, Twitter - 1,724 readers - Comment (1)
How today’s Pirate Bay verdict may accidentally kill Search…
17 April, 2009
An hour ago the verdict in the case of The Pirate Bay Four was announced. The four defendants were accused of ‘assisting in making copyright content available’. Peter, Fredrik, Gottfrid and Carl: Guilty. The four receive 1 year in jail each and fines totaling $3,620,000. An hour after the official verdict the Pirate Bay gave a press conference, some highlights of which can be found here below.
Illegal downloads
The Pirate Bay Four operated the Swedish Bittorrent site “The Pirate Bay”. The court has considered its verdict for some weeks, before releasing the verdict (available here) today. The prosecution claimed that Read on…
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Author: Jeroen Verkroost - Category: Tools, Music, User Generated Content, P2P, Internet, IP owners, Gaming, Search - 2,231 readers - Comment (3)
Microsoft presents: Business Leaders on Twitter
25 March, 2009
In the UK, Microsoft signed a deal to create ExecTweets. This is an interesting topical experience based on Twitter, a specialist site aimed at helping users to find and follow ‘top business executives’ on Twitter.
ExecTweets is a commercial venture, with as its’ goal: ‘aggregate the tweets of top business execs and empower the community to surface the most insightful, business-related tweets.‘
Some leaders that have signed to be followed include Adam Brown, director of digital communications for Coca-Cola and Richard Branson, world famous adventurer and Director of Virgin in his spare time. They will share Read on…
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Author: Jeroen Verkroost - Category: Tools, User Generated Content, Marketing, Internet, Social Networks - 869 readers - Comment (2)
How to get real time feedback – are you listening?
15 February, 2009
As one of the authors of the book ‘The Age of Conversation 2’, when I talk about it the most asked question is: How do I, as a company, actually enter into a dialogue, a conversation? How do I know what people are saying about me or what they really think of my products?
Who starts, steers
Obviously there are many Read on…
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Author: Jeroen Verkroost - Category: Tools, Marketing, Internet, Research - 704 readers - Comment (1)
Serving targeted advertising - how hard can it be?
11 November, 2008
So, it’s a Tuesday evening and I am doing some work after dinner. I have to look up my LinkedIn profile to check a detail. On my LinkedIn profile the advertisement you see to the left of this is served.
Yes, I work at Microsoft. So, seeing an ad for developing my “IT career” could be considered targeted well, I guess (even if I feel more like a media person than an IT person).
Bitte?
However, this AdLink ad is served in Read on…
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Author: Jeroen Verkroost - Category: Advertising, Tools, Marketing, Internet - 601 readers - Comment
Azure: Microsoft’s fusion of Windows and the Web.
28 October, 2008
Working for Microsoft, a question that I get frequently is “How is Microsoft going to still be relevant in 10 years time?”. The answer to that question arrived yesterday, when on a tech conference Ray Ozzie, Microsoft’s Chief Technology Officer, unveiled Windows Azure – internet based computing power and services on a scale that only few can manage.
Let me tell you what this is about - and how, in the end, it is relevant for the development of the internet advertising marketplace.
Hat-tip to Amazon
Admittedly, Amazon was the Read on…
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Author: Jeroen Verkroost - Category: Advertising, Tools, Mobile, Marketing, Internet - 658 readers - Comment (1)
Google to launch a browser
1 September, 2008
Today, Google leaked the plans for Google Chrome, a browser from Google. Details about the secret project were sent into the world when a comic book introducing the new, open source browser was sent out early. The comic is now publicly available — you can find it here. Google will be launching the beta version of the Google Chrome browser on September 2nd in more than 100 countries.
Why Google Chrome?
The Google reply to this is: “Because we believe we can add value for users and, at the same time, help drive innovation on the web.” We may be in for some real innovation, since “We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser”. I’m holding my breath :)
Web standards
Google of course realizes that all Read on…
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Author: Jeroen Verkroost - Category: Tools, Internet - 675 readers - Comment
The Sonos music system just got better
6 August, 2008
I’ve had some issues with my Sonos Digital music system in the past - but yesterday night, Sonos made my day :) It’s just one of those moments where you’re about to go to bed and suddenly you see something popping up in your mailbox that puts a smile on your face - and immediately you switch into full nerd-mode because you want to upgrade! right! NOW! Suddenly sleeping doesn’t seem so important anymore. These are happy moments in the life of a music and gadget nerd :)
What’s a Sonos, then?
The Sonos system Is a wireless, multi-room Read on…
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