28 January, 2010
Today, Steve Jobs announced the iPad. A new device from Apple that tries to invent it’s own category. It’s basically a Netbook/E-reader device with a 27 cm. diagonal screen. Some people refer to it as a a juiced-up iPhone. The prices start at $499 for the 16 GB version, but an internet connection other than Wifi will cost you another $130 per year (!).
Design, Screen, Graphics.
The overall look is slick, and it’s wafer thin at about 1,5 cm, but I’m somewhat disappointed it has such a thick border around the screen. Also the screen is Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
22 December, 2009
This week, at iHollywood’s Digital Living Room conference a Sony US marketing manager stated that company plans to build out an area on the PlayStation with it’s own, original TV programming. Meaning that with a connected Playstation 3, you don’t need a TV subscription to see the TV shows.
MTV your PS3
Sony already released the Vidzone Music Video application for PS3 this month, offering “your own personalized version of MTV” on the Playstation 3. This free app offers unlimited access to high quality music video streams, and the ability to build custom music video playlists, turning the PS3 into an MTV type station - but one that actually shows Music Videos ;)
From MTV to HBO
The ultimate goal is to transition from a Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
26 November, 2009
Nielsen’s VideoCensus reports indicate that the battle for the leading positions in online video is on, and the category is still growing fast: Year-over-year, unique viewers, total streams, streams per viewer and time per viewer are all up significantly, led by a 41 percent growth in total streams (US data).
Winners and losers
The loser of the last months: Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
13 November, 2009
This week, UK gaming industry publisher MCV has broken the news that in November 2010 the Xbox add-on known as “Natal” (the black thing lower in the picture) will be released. According to MCW 5 million Natal units wil ship globally and there will be at least 14 games supported by the hardware.
Why you should care
Simply put, Natal enables you to talk to your TV, and it will recognize what you say. Also, you will be able to have it interpret motions you make. Don’t think Wii, think Minority Report. It can even see you smile or frown, and react accordingly. Natal is actually a set of very sensitive depth-vision cameras that do facial recognition and voice recognition as well. This is some extremely complicated technology in a low-cost device. What that means is demonstrated in this must-see video.
14 games ready for launch.
After the unveiling of Natal, Activision Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
30 October, 2009
I was always hoping that the Internet would kill off low-brow TV forever, but no such luck, apparently. During last week’s launch, the “Internet TV” feature in Windows 7 suddenly became something serious for users in the U.S.. Internet TV was already present in pre-release versions of Windows 7, but back then it only had short clips and promos. With the final release, Internet TV includes full episodes of a surprising number of classic and current TV series. With this, Microsoft is entering competition for TV content distribution with Hulu and Apple in a much more direct sense than ever before.
Content
The content is Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
26 October, 2009
Last night Youtube streamed a live U2 concert from the Rosebowl in California. You can still see the recorded HD stream, which has great quality. The playist can be found here. During the live show, an integrated Twitter widget displayed comments from Twitter that were marked #U2, adding an extra layer of interactivity, which was, though hardly innovative, still nice.
PR machine
So, why is YouTube’s PR machine all over this event? We’ve seen enough live webcasts before, right? The truth is, Youtube is far Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
9 August, 2009
Internet enabled TV sales are growing rapidly according to reports from Quixel Research (US data). Meaning TV sets that have inbuilt network connectivity via WiFi or network cable. Of course, this means you could be Twittering from your TV set :) Other features range from the ability to display simple RSS feeds and dedicated services to advanced on-screen Widgets for access to Weather, Stock quotes, Youtube etc. The TV sets usually are able to play video files that sit on a Media Center PC or Home Server in the home network as well.
Rapid increase in sales and revenue
In the second quarter of 2009, the revenue from televisions that have built in Internet capabilities grew 40% to over 1 billion US dollars. In terms of unit sales, shipments Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
27 June, 2009
Nielsen published the report “How Teens Use Media” this week, a report on the “myths and realities of teen media trends ”. It’s a good read, showing that the American Teenager is more conservative in his (or her) media choice than some fast-talking online media experts would have you believe.
Dad knows best
Some of the most interesting points from the research are around the choice of medium, but the media consulted still are pretty much in line with parental choice. In the end “teens” is the word we use for a part of the demographic that is just about to start making their own unique choices, but are in fact still mostly following the lead of their parents.
Report Highlights:
- For TV, American teens today actually watch Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
28 May, 2009
Here’s a quick copypaste: Hulu Desktop sure looks a whole lot like the future of TV.It’s a media center type of application—like Front Row or Boxee or Netflix or Windows Media Center—that gives you full access to Hulu with an Apple Remote or Windows Media remote or just your keyboard and mouse. In other words, freed from the constraints of the browser, it’s like real TV. The app is beautiful, fast, easy to navigate and simply amazing—everything you’d expect from Hulu, honestly.
There are thumbnail previews that pop up as you move alongside the scrubber, like Netflix’s streaming app. You can queue episodes too—you need a Hulu account for this. There are bunch of different ways to find content: via search, Hulu channels, by studio alphabetically or just through suggestions.
There are ads, but that’s part of Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
18 May, 2009
![idtv2_200x200px_0[1]](http://www.copypaste.nl/uploads/2009/05/idtv2_200x200px_01_thumb.jpg "idtv2_200x200px_0[1]")
By many in the industry, Belgium is considered to be the Mecca of iDTV (interactive Digital TV), because of the penetration of digital TV in Belgian households, which is relatively much higher than in surrounding countries.
Many iDTV services like Video On Demand are really taking off in Belgium, and the users are getting used to finding some form of interactivity at the push of the red button on most major channels on their set-top boxes.
Because of this well-developed market characteristic, Microsoft Advertising recently ordered a report on the state of iDTV advertising in Belgium, from which Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
17 May, 2009
Hulu - the American site for complete movies and TV episodes - continues its explosive growth trajectory, increasing a whopping 490% in total streams year-over-year, according to new data from Nielsen VideoCensus.
That translates to 373.3 million streams in April — up from 63.2 million last April — which solidifies Hulu’s status as the fastest -growing premium video brand online.
According to Nielsen Online, the success of Hulu — originally a joint venture between NBC Universal and News Corp.– proves that in the future, the Web will not be as dominated by short video clips as it is today.
Hulu, along with pure-play providers like Veoh and the TV networks, have spent the Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
9 April, 2009
![youtubeLOGO_thumb[1]](http://www.copypaste.nl/uploads/2009/04/youtubeLOGO_thumb1_thumb.jpg "youtubeLOGO_thumb[1]")
Last week many blogs broke the news that YouTube is about to lose approximately $470 million in 2009. The reason for this was the “Deep Dive into YouTube” report released on Friday that Credit Suisse analysts Spencer Wang and Kenneth Sena wrote.
The blogosphere echo chamber robbed the news of most of it’s detail and even respectable blogs merrily copied away, tumbling over each other to have the news first. Heck, some even dressed up the story with another $30 virtual millions in cost just to be able to use a $500 million number in the headline.
Challenging
According to Credit Suisse, YouTube is Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
4 March, 2009
“Video snacking” is an accurate description of the current viewing habits around quick & consistent consumption of video.
ComScore recently published highlights of its U.S. video reporting that support this trend. Mind you, the data is US only and was gathered in late 2008. Still, some interesting results:
146 million people, or 77% of the U.S. Internet audience, have now viewed online video. Those viewers watched 34% more online videos than they did last year. The average online viewer watched 273 minutes of video, up over 40% vs. the previous year. The average duration of online video is fairly short, at 3.1 minutes per video. And, the audience viewed 87 videos per month on average, 18 more videos per month than last year.
The last two points highlight the trend Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
7 February, 2009
Proof for the point that internet video distribution through consoles is growing fast. Netflix, an American video rental service that started out renting out DVD’s through the post, is successfully crossing over into internet distribution by using the Xbox 360 game console to get movies on subscribers’ TV screens.
In the last few months, one million Netflix subscribers have downloaded and activated the Netflix app that enables Microsoft’s Xbox 360 videogame console to play normal and HD movies - streaming. And it’s not just that the application was installed often, it’s actually being Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
21 December, 2008
Here is my prediction for 2009: The major record labels will leave YouTube and start their own video sharing/streaming site. Why? Just take a look at these two messages: Universal Music seeing “Tens of Millions” from YouTube (December 18th 2008) and Warner Music Group disappears from YouTube (December 20th 2008).
So, that looks weird. Why would Warner leave, if there is so much money to be made? The answer is, they’re not. YouTube is kicking them out. Warner has been trying to come to terms with YouTube on a renewal of the contract that was announced as a “landmark video distribution and revenue partnership” in 2006, but failed to do so. As a consequence, YouTube is removing the Warner clips. But that’s just the beginning.
Something changed
Here is my theory: In 2006, Google was so afraid to lose the Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
5 November, 2008
According to Netimperative, Google is to start paying agencies commission on video advertising in a bid to boost ad revenues from its video properties, including YouTube. Google says it will launch an ‘incentivisation programme’ to demonstrate Google’s commitment in developing video advertising opportunities. The scheme has yet to have a launch date. Google bought YouTube for $1.65m in October 2006, but the video sharing site has so far failed to meet expectations for the search giant in terms of generating ad revenue.
Google will also launch a joint research project with agencies to ascertain how web users are consuming online video. It also plans to develop new ad formats in partnership with clients and ad agencies. According to a Google spokesman: “We believe that online video specifically is going to be the next stage of evolution in the display marketplace“. Read on at the well-informed Netimperative Blog.
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
3 November, 2008
By far the best and funniest initiative I have seen around the US presidential elections is this personalized viral video that is aimed at activating voters by having them sending it to their friends.
The video is a creative attempt to get every last voter to the polls. Apparently, contact from a friend is the single best way to make sure a person votes. And the video isn’t just funny—it works, people are sending it on. Right now this customized video is going out to more than 30 new people per second.
According to the creators, research shows that Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
27 October, 2008
This month, AOL Television launched a new free on-demand Web series named “Outside the Box.” In it, cast members from AOL’s most popular programs interview one another using fan-submitted questions. I think this is a great way to make custom web-content. AOL leverages their facilities and the popularity of their TV series, users get a chance to reach out to their stars and the production costs are suited to the online environment. Good stuff.
Business model
Outside the Box is supported by AOL’s digital ad business, Platform-A, which provides relevant display advertising and content-targeted links on the sites. “This new series will pride advertisers a new venue for high impact custom Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
26 October, 2008
I have been particularly busy these last few weeks, with the closing of the quarter, internal meetings and a week in the U.S., but this week I could spend some time with my team and finally had a chance to go out into the world once again and meet some people :)
The occasion was the Digital Marketing First trade fair in Tour & Taxis in Brussels. A great venue by the way. We did a presentation there which I have put on Slideshare so all of you can see it.
In this presentation you will find Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
![idtv2_200x200px_0[1]](http://www.copypaste.nl/uploads/2009/05/idtv2_200x200px_01.jpg "idtv2_200x200px_0[1]")
