31 August, 2007
This spring News Corp. and NBC Universal announced that they had started a joint venture that would bring network shows like “24″ and “The Office” to the internet. This summer. More news would come soon, on the exact way the service would work, and the name of the company.
Now the long-awaited name for their joint venture has been released, but there is no logo yet. It’s not much of a name either: Hulu. Which has no apparent meaning at all, but I guess someone may have thought that was a good thing. The name Hulu was announced yesterday, in an event where Read on…
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30 August, 2007
The TV as the holy shrine and centerpiece of the modern home is now officially a threatened species. An IBM online consumer study, part of the upcoming report “The end of advertising as we know it”, shows that 19 percent of consumer respondents spend six hours or more per day on personal Internet usage. Only nine percent of respondents reported the same level of TV viewing. TV has almost been overtaken; 66 percent reported viewing between one to four hours of TV per day, and a very close 60 percent reported the same level of personal Internet usage.
Crowd wants entertainment, marketeer wants crowd.
Apparently consumers are mostly seeking Read on…
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29 August, 2007
Yes, it has come to this. I am turning this once-independent and semi journalistic weblog into a tool to advertise my needs. I am looking for a new colleague in the MSN Brussels Media Team that will focus on making video an important part of MSN.be. Please help me to find the ideal candidate! Shameless plug:
Imagine working with fresh video material of breaking news, the international jet-set, cool users, fast cars, fashion shows, extreme sports and exclusive live concerts of some of the greatest artists in the world in this glamorous editorial role! Live the life! Read on…
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23 August, 2007
At Ogilvy summercamp, a nice and informal event with interesting speakers, we had a great presentation by Jeroen de Backer from Telenet. I have published some details on this earlier, but have decided to pull back this article for now untill such time as where all the facts can be checked. I will re-publish in due time.
Sorry for any inconveniece!
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22 August, 2007
Adobe, the software company behind the Flash video player, has announced that the latest version of Flash will support HD (high-definition) video in the the H.264 video format. This means that Web video will be able to have television quality. Soon everyone will be able to watch high definition video content playing in webpages. Mind you, you will only start to actually see better video quality when video makers start to encode their videos with H.264.
Even if Flash isn’t the first video player to integrate H.264, it’s currently the most important. About 98% of desktop computers contain Flash. Because of this, sites like YouTube currently use Read on…
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21 August, 2007
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Author: Jeroen Verkroost - Category: Uncategorized - 636 readers - Comment
11 August, 2007
So, Universal Music Group puts another nail in the coffin of DRM (digital copy protection). Universal announced it will sell DRM-free music to consumers (although not on iTunes). “To assess the market“, as they say. I don’t think so, Universal pretty much knows for a fact that DRM is not slowing down the number of illegal music file downloads. Want proof? DRM is here today, but illegal music downloads are available even by complete discography. Ouch.
DRM will not die – it will be a chess piece.
Even if Universal knows DRM is not really protecting their paid downloads business, this doesn’t mean Read on…
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7 August, 2007
On a lighter than usual tip; check out Gizmodo for a fun article about the Microsoft vs. Google battle - taking it to street level. Gizmodo does a fun article comparing the cars that are currently running around all across the United States taking high-quality photos of urban area’s for Windows Live Local and Google Maps. The poll at the end of the article is pretty funny too. Check out the full article at Gizmodo.com.
I guess it will be a while yet before these Chevy’s show up in Belgium…
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6 August, 2007
Sony plans to release a digital TV tuner which will turn the PS3 games console into a digital tuner and video recorder. The news was revealed in a New Zealand newspaper. Next year a free DVB-T digital television service will launch in New Zealand, which would mean that the PS3 could be the only device needed to watch and record digital television, together with a satellite dish or aerial. This could pose a real threat to cable TV. It is unclear if the device will be able to record in HD.
Top spot
In the meanwhile the head of marketing at Sony Computer Entertainment Read on…
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5 August, 2007
Within a few months Microsoft will offer a free, advertising-supported version of Microsoft Works, the basic version of Microsoft Office with a spreadsheet and wordprocessor, as part of a test program with computer manufacturers.
This is interesting news for the online ad industry. The software will be pre-installed in computers by Read on…
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2 August, 2007
OK, back on track after a great holiday. Reading through all the feeds on my return I notice that all of a sudden it has become very mainstream to say that internet is eating up television as we know it. According to 85% of the bloggers in this field television is now officially dead, it just hasn’t toppled over and hit the ground yet. And 30 second spots? They are even more dead.
Broadcasters and the upfront
So I decided to check the horrible impact on the biggest TV advertising market, America. The broadcast upfront, a period where the big media agencies buy tv advertising slots in bulk at the start of a new season, has recently Read on…
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