28 September, 2007
About eighty percent of U.S. consumers who have downloaded a movie recently say they did not like the experience and did not plan to do it again anytime soon, according to market research firm Parks Associates. This sort of puts the recent acquisition of video downloader Movielink by Blockbuster in a wholly new perspective.
John Barrett, director of research at Parks Associates, is happy to elaborate on the findings. “People don’t see a reason to use video downloading services. Sure, it will save them a trip to the video store, but it takes Read on…
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27 September, 2007
Amazon, the long awaited rival to Apple’s iTunes, has finally launched its music download service. Unlike Apple, Amazon is selling DRM free MP3 tracks. MP3 music tracks are free of the restrictions that iTunes’ downloads have. With MP3’s users can copy or play their files on portable devices other than iPods just as easily, and are not forced to use iTunes or any specific software.
Not only are the Amazon downloads copy-trouble free, with most songs priced at Read on…
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26 September, 2007
KPN, the royal Dutch Telecom operator, has recently had research* done in the Netherlands to find out how many stations the average family actually watches. The Dutch audience is pretty spoiled by an abundance of free stations in the different basic cable TV offerings, a normal subscription package of around 15 euro/month typically contains around 27 TV stations.
Digital cable TV subscription offers double or even triple the amount of offered stations, different operators are engaging in a sort of competition who can offer more channels within the digital packages. And the consumer? He (or she) Read on…
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16 September, 2007
“It would be a beautiful combination” Patrick Tillieux, Operational Director of ProSiebensat.1 is bending over backwards to show his enthusiasm for a takeover of his TV concern by Google.
ProSiebenSat.1 is big, very big. They are the owners of 24 free TV channels, 24 subscription TV channels and 22 radio stations in 13 countries across Europe. SBS Broadcasting (Holland: Veronica, Net5, SBS6, Belgium: VT4, Vijftv) is part of this media empire. But, apparently, doing just TV and radio is not a long-term businessmodel anymore these days, even if you do it on a mammoth scale.
A new tune
“Building bridges between TV and internet is becoming very interesting“, says Tillieux. This might not sound like news to most of you, but it is a very Read on…
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13 September, 2007
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Author: Jeroen Verkroost - Category: Uncategorized - 531 readers - Comment
9 September, 2007
In another twist on it’s digital strategy, MTV Networks will focus even more on selectivity, dropping the mass approach of its’ main web property. Over two dozen new sites will be launched, each devoted to individual shows, according to The Hollywood Reporter. Launching these sites will get MTVN to an impressive total of over 300 worldwide websites.
Selectivity instead of mass
The big change is not that there will be even more websites, but the fact that MTV is dropping Read on…
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7 September, 2007
Wow this week is busy - presentations in Madrid, Brussels and Hilversum and I’m struggling just a bit to keep up. So far so good though, I had good fun with the Crossmedia MBA today, we had a special “One day MBA” where people could check out snippets of the MBA content. Some nice people in the audience and some very interesting presentations by others. I can still learn a lot.
I did a 1 hour presentation myself, trying to give a Read on…
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3 September, 2007
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Author: Jeroen Verkroost - Category: Uncategorized - 989 readers - Comment
