A couple of weeks ago, Facebook announced ’Beacon‘, the Facebook system for social ads. Pretty soon after it’s launch, this was described by users as “a system based on the idea of bombarding friends with lists of the crap we buy“
Professional activists organisation MoveOn.org even started a group on Facebook to organise the resistance from the inside. 15,000 Facebook users signed up to support MoveOn - within 3 days. So what’s the deal? Social ads have Read on…
I don’t know if you’ve ever tried to explain to someone what Ambilight is, but it is really hard. Let me illustrate this with a conversation I’ve had with my wife a while back when we were in the market for a new flatscreen TV. Me: “Look, it’s really cool, the TV has lights in the back, to the sides, that make it glow all kinds of different colors on the wall“. Wife: “What colors? Why?” Me: “Well, the colors change along with the scenes on the TV, so they are different all the time. It adds to the TV experience.“. Wife: “Well, I don’t know if I want to be sitting in some kind of gaudy flashing discotheque.“.
From an American study from this summer by Magid associates we can learn that close to half of the U.S. population watches at least one online video per month. The study of online video viewing habits, done for video-sharing site Metacafe, also found that the Web video audience has an average age of 36 and an almost even split between men and women, reflecting the broader Internet population.
OK, I wrote a pretty cynical piece about Hulu, the NBC/News Corp online video service in august. Things weren’t looking very good for them at the end of the summer, but I signed up for the beta test anyway. It’s now half a year later, I have access to the closed beta and guess what? The Hulu beta is a pretty good service.
Content is king, then.
I guess in a world where YouTube is king it is easy to underestimate the Read on…
At the American Interactive Advertising Bureau conference this week Nick Brien, worldwide CEO of Universal McCann, stated that big brand managers are disapointed with the ROI of advertising on traditional media channels and are threatening to shift the lion’s share of their budgets online.
“If this happens for another year, significant clients will want to walk,” According to Brien there is a general climate of discontent due to increasing viewer fragmentation, disruptive technologies, and the resulting decrease in ROI. Universal McCann is, as a media agency, one of the larger representatives of advertisers in the world.
I think I registered the url www.copypaste.nl in 2004. I chose the name Copypaste Media because I wanted to write about what was happening as media was taking on a digital form. All information eventually becomes copy/paste-able and more fluid as the Internet continues to transform publishing.
This video is a beautiful look at these developments, or the information r/evolution as the maker calls it. I think this is a brilliant representation of those ideas, and it sure is very nice to see a professor use this tool to get the message across :)
The Nielsen Company reports that U.S. TV viewing during the 2006-2007 television year remained at the record levels set the previous year, even though the number of homes with Digital Video Recorders (DVRs) more than doubled.
According to the Nielsen report:
The total average time that households had a TV set Read on…
I don’t know if you’ve ever tried to explain to someone what Ambilight is, but it is really hard. Let me illustrate this with a conversation I’ve had with my wife a while back when we were in the market for a new flatscreen TV. Me: “Look, it’s really cool, the TV has lights in the back, to the sides, that make it glow all kinds of different colors on the wall“. Wife: “What colors? Why?” Me: “Well, the colors change along with the scenes on the TV, so they are different all the time. It adds to the TV experience.“. Wife: “Well, I don’t know if I want to be sitting in some kind of gaudy flashing discotheque.“.
From an American study from this summer by 
OK, I wrote a 
At the American Interactive Advertising Bureau conference this week Nick Brien, worldwide CEO of Universal McCann, stated that big brand managers are disapointed with the ROI of advertising on traditional media channels and are threatening to shift the lion’s share of their budgets online.
The Nielsen Company reports that U.S. TV viewing during the 2006-2007 television year remained at the record levels set the previous year, even though the number of homes with Digital Video Recorders (DVRs) more than doubled.