30 January, 2008
As some of you know, I work at MSN in Belgium, earning my money leading a team of talented people and trying think of where to take the MSN website next.
This week is special, since we have just -silently- launched our new service, MSN Video. This new addition to MSN is really a destination site for watching short licensed video clips. MSN Video serves over 1000 fresh video clips each month, with a focus on news and entertainment.
Our content ranges from clips provided by Read on…
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29 January, 2008
The death of the 30 second commercial has been declared many times. The TV advertising lobby, feeling threatened by this, likes to point to the increasing number of minutes that people “watch TV” in defence.
However, the recent Simultaneous Media Survey by BIGresearch proves what we all knew. The only way for people to keep up with the information that is coming at them from all kinds of sources is to media-multitask. This means that while the number of TV minutes rises, the attention is decreasing.
Media that offer relevance, can do targeting, be timely, and deliver value to consumers, such as online, coupons/direct mail, radio, yellow pages, newspapers and newspaper inserts all increased in “influence to purchase”. More key findings from the study include: Read on…
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25 January, 2008
According to reaerch conducted by the Pew Internet & American Life Project, 48% of the U.S. internet users have been to video-sharing sites such as YouTube, and the daily traffic to such sites on a typical day has doubled in the past year.
The basic findings from the American phone survey are:
- In December 2006, 33% of internet users said they had ever visited such sites. That represents a growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site the day before they were contacted for the survey. A year ago, only 8% had visited such a site the previous day.
For a table with detailed info; Read on…
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14 January, 2008
Steve Jobs’ keynote speech for Macworld on Tuesday 15th January, has apparently been leaked - someone put this draft on Wikipedia;
The highlights include a 16GB iPhone, details of the SDK for the device, a 13-inch 0.8-inch thick redesigned MacBook and YouTube syncing for iTunes, very interesting - if it’s true….
In its entirety, if the sources are to be believed, here is what Jobs is to cover Read on…
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Author: Jeroen Verkroost - Category: Copypaste - 1,220 readers - Comment (2)
10 January, 2008
British Telecom and Microsoft announced reaching an agreement that will make on demand TV content and services available on the Xbox 360 gaming console. All customers of BTVision, BT’s internet TV platform will have access to the service. Apparently high-definition video content will be part of the available package. BT’s internet TV service is powered by the Microsoft Mediaroom IPTV platform, making this first-of-its-kind device and service offering possible. It will be available to UK customers in the middle of 2008.
So long Bill, and thanks for all the fish
Microsoft invested heavily over the past years to Read on…
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9 January, 2008
The winner of the battle for the next step in DVD seems to be Blu-Ray. Much like the battle between VHS and Betamax in the 80’s, for the past 2 years a war was fought between HD-DVD (supported by Microsoft, NECÂ and Intel) and Blu-Ray (supported by Sony and Apple). Both high-definition formats wanted to be the next disc containing your HD movies. Obviously, to win this war, the support of the movie studios is crucial - without movies, no disc sales. Disney, Sony, Fox and MGM were Blu-Ray exclusive partners. HD-DVD could count on the support of Warner and Paramount, who released their movies on both formats - but all of that changed Read on…
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2 January, 2008
Hey, it’s a new year, time to make up the balance of what I’m happy with and what I’d like to change, also for this blog. So what makes me happiest? The close to 500 subscribers to this blog, through RSS, MyBlogLog and e-mail. That has grown since last year, probably also because of the switch to English. The little world map in the sidebar shows people from all over the world are visiting. Cool. It’s nice to not just be talking to myself here. Thanks :)
Interviews
What would I like to see change? I would love to get more Read on…
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