16 February, 2008
It is really hard to earn a lot of money with an online video site today. The issue with the monetization is, oddly enough, not that advertisers do not believe in it (they do), or not that it’s not effective (it is). The issue at this moment is that today, very often, video ads are just not availble. Most advertisers have their agency develop banners, buttons and textlinks, but a video ad is not part of the standard package. However, that might be about to change.
Video moves to the regular results page
Google will start tests with video ads soon - on Read on…
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15 February, 2008
At the Mobile Congress 2008 this week the launch of MSN Direct was annnounced. This is another interesting way to distribute MSN content to the mobile platform, and a much richer experience than MSN Mobile currently offers. 
What is MSN Direct?
According to the site: “MSN Direct gives you instant access to information such as weather, stocks, top news stories, entertainment news, sports news, business news, and more. Information is presented in a glanceable format and is easily accessible right from the home screen of your device. Content is automatically updated to give you a fast and fun experience. It’s always on and always there!”
You can download it directly to your phone by typing http://phone.msndirect.com in the browser on your phone or you can download it to your PC here: Download MSN Direct and sync it later.
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Author: Jeroen Verkroost - Category: Copypaste - 661 readers - Comment
12 February, 2008
At the Mobile World Congress in Barcelona, Nokia offcially announced the “Nokia Media Network”. This network consists of a broad range of mobile websites, obviously Nokia’s own properties, but also a selection of well over 50 partners. Nokia will sell advertising space on the mobile pages of this network.
These partners are either network operators or publishers that have a mobile variant of their main website - you should think of well known publishers like Hearst (Cosmopolitan, Good Housekeeping), Reuters and Discovery, as well as specialist companies like AccuWeather. Going into mobile ad sales may seem a big step for Nokia, but does not come completely unexpected - remember that last year, the company acquired
Read on…
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7 February, 2008
There seems to be a lot of news around Microsoft these days :) As a European jockey of MSN Video, I am very happy to see the deal with MTV for MSN Video annouced. With this deal the short duration videos, some exclusive, from popular MTV shows like Pimp My Ride, Punk’d, Cribs and South Park will be available on MSN Video across the European region. Additional MTV shows will be added in the coming months.
MSN Video is a Read on…
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6 February, 2008
Somehow I never got around to writing about this before, but over the past months I have received, read, given away and bought again some copies of “The Age of Conversation“. It is a remarkable book with many authors, each giving a very personal view on the topic of conversation - in the broadest sense. As an internet publisher I engage in a conversation with many thousands of visitors each day. Marketing managers have conversations with the audiences they try to reach (check out this great short movie to see that illustrated nicely). The audience tries to start conversations with brands and companies - sometimes even succeeding. Mainstream media, the web, blogs, all part of a large conversation.
Sequel
I got the book from a friend, at just the right time. It was very helpful in Read on…
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3 February, 2008
In 2007 22.4 billion User Generated Video (UGV) views were generated online, an increase of 70% over 2006, according to AccuStream iMedia Research. The same source expects 2008 User Generated Video (UGV) views to reach a 34 billion total, for an increase of 55%. Average views per video in 2007 reached 10,695 over all sites.
In the following table you can see the progression Read on…
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