31 March, 2008
After Warner Bros. Paramount recently became the second studio to declare their ambitions to become a video game publisher. Last week in Variety Magazine, two vice presidents of Paramount discussed the company’s move into the interactive entertainment business: “We are entering into deals now where we will be publishing games this year. There’s going to be a slate where in some cases we’re publishing, in some cases we’re co-publishing, or in others we’re funding development and another publisher buys it. It’s important for us to have a flexible model.”
So why are studio’s moving into games?
First of all, the studios are Read on…
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29 March, 2008
A lot of people have been preparing for and waiting on this day, which is an attempt to harness the power of social media and a network of individuals to stick it to the man and promote the Age of Conversation - a remarkable book with many authors, each giving a very personal view on the topic of conversation - in the information age. Making the world of communication a better place, really. You can read more about the book here in a previous article on Copypaste, but today is all about the Social Media Bum Rush.
What’s a Bum Rush, then?
I know it sounds a bit silly, but in this case a Bum
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28 March, 2008
Through a colleague at Microsoft Netherlands I recently came across some interesting results of research by MetrixLab showing that pre-roll advertising is very effective in premium video environments. The results of this Dutch quantative research, which was funded by RTL Nederland, Universal Media and MDAS, clearly show that 74% of all pre-roll ads were being watched actively and completely by the respondents.
The research itself focused mainly on 15, 20 and 30 second ads, shown before premium video content of commercial broadcaster RTL and on MSN Video. Over 9.000 respondents saw 15 pre-roll commercials by 5 different brands, preceding premium video content of either 1,5 minutes, 2,5 minutes or longer duration. None of the spots used in the research had run on TV or other websites in over a year. So, on to the conclusions; Read on…
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27 March, 2008
Yahoo! has confirmed it will join Google’s OpenSocial, a common set of APIs to allow developers to build applications across the web. In doing so, Yahoo! joins social networks like MySpace, Hi5 and Bebo as part of the Google-led alliance.
Wade Chambers, VP platforms at Yahoo!: “Yahoo! believes in Read on…
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23 March, 2008
Recorded music seems to continue down its path of devaluation. Since last Friday the new Madonna album “Hard Candy” is being released one-track-per-day to Vodafone subscribers exclusively before the album hits the stores. Effectively becoming a marketing tool for Vodafone Live’s music downloads, Madonna’s music is used to sell more mobile subscriptions and services.
Buy stuff, get music free
But of course you can also use music as a give away to sell more Nokia phones or iPods. This week it became clear that Apple considers launching a music subscription service that would allow iPod owners to listen to all the tracks they want for a one-off fixed fee. Personally I love the idea - if they would combine it with a new 3G capable iPhone it’s a definite killer.
Jobs does a turn
While Apple CEO Steve Jobs has previously Read on…
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12 March, 2008
In a much needed attempt at standardisation for online video ads, the IAB’s Digital Video (DV) Committee presented the findings from the DV Committee’s first white paper, “A Digital Video Advertising Overview“, at an IAB seminar in New York City, and unveiled next steps to be taken. Mike Hurt from Microsoft and co-chair of The DV Committee: “I am amazed to be on a committee that has me actively engaged with Google, Yahoo and a number of competitors to establish best practices for our industry.” Since the Internet has thousands of video sites, the DV Committee aims to eliminate industry confusion around online video advertising. Here is the Read on…
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10 March, 2008
Internet video is about to explode. Maybe you thought it already had, but according to a very recent report by investment bankers Bear Stearns, you ain’t seen nothing yet. In the United States over 70% of internet users now stream video, watching an average of 7 minutes a day. In 2012 nearly 90% of internet users in the United States will be watching video online. By that time, the advertising spend on video is projected to reach $4.3 billion in the US.
Breaking to a wider audience
In America, over 140 million people now regularly watch online video, with half of them Read on…
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3 March, 2008
Apparently, even old mice can learn new tricks. Eighty years after its’ birth, the Walt Disney Company is returning to its short-form roots by launching a digital studio that will develop original content, specifically for the internet. Stage 9 Digital Media, silently founded two years ago as a special project by Disney, premiered “Squeegees,” last week on ABC.com and on YouTube. Squeegees is a comedy series about window-washer slackers, and just the first of a planned 20 online programs currently in development. As you can see in the pic, this is not a cartoon but a filmed series.
Online video on the rise
It is no surprise to see the Disney content on Read on…
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