23 April, 2008
Accenture’s Global Broadcast Consumer Survey shows that consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favorite programs.
Although television remains the predominant mass communications device worldwide, with 97 percent of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and socio-economic status. While 70 percent of consumers watch four or more television programs a week, 71 percent of them watch programs on four or more television channels.
Channel Hopping
This channel-hopping, concludes the report, demonstrates that Read on…
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22 April, 2008
“The early signs are very promising.” said Jason Kilar, the chief executive of Hulu, at the recent NAB convention in Las Vegas. Just a month after the public launch of Hulu’s ambitious online video website. I’m thinking he’s on to something.
Wholu?
Hulu is a joint venture between NBC Universal and News Read on…
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18 April, 2008
Great news for mobile advertising: According to a report from The Nielsen Company this month, twenty-three percent (58 million) of all U.S. mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. So I guess that means that there is an audience to be reached :)
Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad.The bi-annual Mobile Advertising Report from Nielsen Mobile, of more than 22,000 active mobile data users, reveals that: Read on…
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9 April, 2008
Since today, Flickr users can add video clips to Flickr, effectively turning the photosharing site into more of a YouTube-type experience - but there is a twist. Adding video is now possible, but Flickr has chosen to aim for a different approach than the current videosharing sites. To make sure that the company does not get into trouble with copyrighted material or long video’s, there is a limit in place that prevents users to upload videos of more than 90 seconds in length. Additionally, there is a 150 MB maximum file size - and you have to be a paying Pro-user.
Suicide?
Although Flickr states that these limitations may be changed later, they are a Read on…
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6 April, 2008
Everyone that ever puts stuff online loves stats. Why? Simple: those stats represent your audience. Writing a blog or uploading videos can feel like performing before the mirror in your bedroom. Pretty lonely. You send your stuff out there and that’s pretty much it. Untill you see the stats. “Who has been watching my stuff? How often? When? Where did they come from?” The internet has created a whole new generation of stats junkies. Luckily, Youtube seems to understand this.
All new stats on all your old videos
YouTube Insight is a free Read on…
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4 April, 2008
I have written about the incredibly successful book “the Age of Conversation” before, and recently was part of the Social Bum Rush that brought this book from sales rank #102,282 all the way to the number #262 best selling book on all of Amazon - in one day. So it is with great pleasure that I can announce that there will be a follow up book, the Age of Conversation 2. There will be 275 authors contributing and I will be one of them. Yay!
What was that all about again?
The Age of Conversation is a book about the conversations that are transforming the business marketing landscape. It is Read on…
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3 April, 2008
TV increasingly has to compete for attention with new media, like internet video on demand, video games, people doing email on their laptops or even Twittering instead of watching TV. To protect its position, TV is bringing out the big guns; sex and large gameshows. This trend is worldwide, and oddly enough even TV about not having sex is part of the trend. This is revealed by recent research done on the most popular shows of over 2.000 TV stations in 82 countries by International Médias Consultants Associés (IMCA).
Amandine Cassi, one of the authors; “The 2007-2008 TV-season brought us the return of the gameshows, usually based on fate or the candidates’ psychological insight or EQ. Apart from that we’ve seen a lot of sex, some of it made a little more mainstream by adding a Read on…
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Accenture’s Global Broadcast Consumer Survey shows that consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favorite programs.