22 August, 2008
In reply to an advertisers’ question (Here you go, Thierry) who thought online video advertising was confusingly difficult to understand for marketeers, here are three simple rules to keep in mind. With these you can ensure your video advertising efforts will win the hearts of consumers.
1) Keep the message short.
Viewers are 40% more likely to abandon the video experience during a 30-second pre-roll ad than a 15-second pre-roll ad. And contrary to popular opinion, it doesn’t matter whether it’s a 3-minute clip or a 30-minute episode: viewers have narrowed their windows of ad acceptance. It’s best not to let your viewers walk out the door before you’ve finished your punchline. Make the extra creative investment and showcase the brand in a 20-second version.
2) Make sure the site has a Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
11 August, 2008
In any game, a 41-2 outcome is a pretty clear score. This is the victory of ads on branded content destinations over other forms of online advertising, as researched by the Online Publishers Association (OPA). According to their research across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times. Combine this with a couple of learnings from a recent piece of research by Microsoft Advertising on the effect of context on your ads and we have the elements of a winning formula for effective online advertising.
First, the OPA research. “Beyond-the-banner” forms of online advertising, like Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
9 August, 2008
JupiterResearch recently reported that, even with a lousy economy, the amount of money spent on online advertising should continue to grow at double-digit rates all the way through to 2013. That figures. Online should do better than offline advertising because of the accountability it offers - the ability to track its’ effectiveness is much better than with other types of advertising
20% online growth in 2008
Total online ad spending is expected to increase about Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
7 August, 2008
Time Warner, the world’s largest media company, just announced their plans to become purely focused on content. Time Warner will sell its America Online (AOL) unit, the online access business. This is the second drastic measure after Time Warner’s decision to let broadband and cable TV distribution service Time Warner Cable go. Basically, Time-Warner is just stepping out of the distribution business completely. Time Warner stock went up 5% on the news.
Hey, didn’t AOL own Time Warner?
Well, they used Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
6 August, 2008
I’ve had some issues with my Sonos Digital music system in the past - but yesterday night, Sonos made my day :) It’s just one of those moments where you’re about to go to bed and suddenly you see something popping up in your mailbox that puts a smile on your face - and immediately you switch into full nerd-mode because you want to upgrade! right! NOW! Suddenly sleeping doesn’t seem so important anymore. These are happy moments in the life of a music and gadget nerd :)
What’s a Sonos, then?
The Sonos system Is a wireless, multi-room Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
1 August, 2008
Delicious has launched the long-awaited new version of their service. I am really happy to see that is has become a lot faster, the search is much improved, they finally replaced that infuriating name del.icio.us by just Delicious and they have done ..er.. ‘work’ on the design. Great stuff, but I still have issues using it. Why?
Delicious what?
Delicious is a social bookmarking website (which was Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
