Clicky

Copypaste media

  1. Copypaste
  2. Advertising
  3. Tools
  4. IPTV
  5. VOD
  6. Cable TV
  7. HDTV
  8. DVB-T
  9. Music
  10. Mobile
  11. Broadcasting
  12. Blu-Ray
  13. Telco’s
  14. PVR
  15. Set-Top Boxes
  16. Digital TV Channels
  17. User Generated Content
  18. DRM
  19. P2P
  20. Marketing
  21. Consoles
  22. Internet
  23. IP owners
  24. Gaming
  25. Search
  26. Print
  27. Online Video
  28. Research
  29. Social Networks
  30. Hardware
  31. Twitter
  32. social media

Subscribe to Copypaste Media via e-mail or RSS

Return of the Age of Conversation

30 October, 2008

Age of Conversation 2“Without the art of dialog, the cut and thrust of debate and discussion, the economy of ideas would implode under its own heavy weight. Instead, we engage, share and converse — ideas build upon ideas, discussion grows from seeds of thought and single headlines give rise to a thousand medusa-like creations, echoing words and ideas whispered somewhere on the other side of the planet.”

Imagine

Imagine working on a collaborative marketing book with 236 other writers. Imagine the exchange of ideas, imagine sharing 237 unique perspectives, from bloggers and marketing professionals living in 43 different states and countries all over the world, on some important, common topics. This is what the internet has made possible. I have written a chapter because Read on

Copypaste this story

Mail to a friend - Copypaste to del.icio.us

Author: Jeroen Verkroost - Category: Advertising, User Generated Content, Marketing, Internet, Print - 823 readers - Comment (1)


Azure: Microsoft’s fusion of Windows and the Web.

28 October, 2008

Azure Working for Microsoft, a question that I get frequently  is “How is Microsoft going to still be relevant in 10 years time?”. The answer to that question arrived yesterday, when on a tech conference Ray Ozzie, Microsoft’s Chief Technology Officer, unveiled Windows Azure – internet based computing power and services on a scale that only few can manage.

Let me tell you what this is about - and how, in the end, it is relevant for the development of the internet advertising marketplace.

Hat-tip to Amazon

Admittedly, Amazon was the Read on

Copypaste this story

Mail to a friend - Copypaste to del.icio.us

Author: Jeroen Verkroost - Category: Advertising, Tools, Mobile, Marketing, Internet - 658 readers - Comment (1)


AOL Television Thinks ‘Outside The Box’

27 October, 2008

AOL Outside the box This month, AOL Television launched a new free on-demand Web series named “Outside the Box.” In it, cast members from AOL’s most popular programs interview one another using fan-submitted questions. I think this is a great way to make custom web-content. AOL leverages their facilities and the popularity of their TV series, users get a chance to reach out to their stars and the production costs are suited to the online environment. Good stuff.

Business model

Outside the Box is supported by AOL’s digital ad business, Platform-A, which provides relevant display advertising and content-targeted links on the sites. “This new series will pride advertisers a new venue for high impact custom Read on

Copypaste this story

Mail to a friend - Copypaste to del.icio.us

Author: Jeroen Verkroost - Category: Advertising, VOD, Cable TV, Broadcasting, Internet, Online Video - 687 readers - Comment


Video everywhere, on any screen

26 October, 2008

Online Video presentation

I have been particularly busy these last few weeks, with the closing of the quarter, internal meetings and a week in the U.S., but this week I could spend some time with my team and finally had a chance to go out into the world once again and meet some people :)

The occasion was the Digital Marketing First trade fair in Tour & Taxis in Brussels. A great venue by the way. We did a presentation there which I have put on Slideshare so all of you can see it.

In this presentation you will find Read on

Copypaste this story

Mail to a friend - Copypaste to del.icio.us

Author: Jeroen Verkroost - Category: Advertising, VOD, Mobile, Marketing, Internet, Online Video, Research - 610 readers - Comment


YouTube and CBS partner to offer full-length shows online

15 October, 2008

CBS logoYouTube has started to offer full-length television shows from the CBS archive in a bid to boost advertising revenues. Titles will be limited to a few shows that are already available on the CBS web site today, including old episodes of Star Trek and Beverly Hills 902010. High urgency content, as it were :)

However, this could be the start of something bigger, as YouTube says it is talking to other networks to offer more programs online. Right now the CBS shows are accessible only within the United States, or worldwide to people that are smart enough to use Hotspotshield

Long form, new player.

YouTube has added a Read on

Copypaste this story

Mail to a friend - Copypaste to del.icio.us

Author: Jeroen Verkroost - Category: Copypaste, Advertising, IPTV, Cable TV, User Generated Content, Internet, IP owners, Online Video - 970 readers - Comment (2)


Research: Who is watching pre-recorded TV shows?

1 October, 2008

Research GlassesForget videotapes. A Digital Video Recorder (DVR), now is found in one out of four American households. These Windows Mediacenters, Tivo’s, Harddisk recorders, etc. are all recording hours on hours of TV shows. The number of US households with DVRs has essentially doubled in the past two years and, with a continued push from cable, satellite, and Telco TV providers, will likely double again over the next four years. Leichtman Research Group reports on the use of Digital Video Recorders.

Happiness is a spinning hard disk.

A whopping 87% of the DVR owners would recommend their DVR service to a friend. 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10). And thirty percent actually owns more than one DVR. Great numbers, showing these devices to be the center of the viewing experience at home. Everyone is watching time-shifted (recorded) shows, causing serious concern with broadcasters and Read on

Copypaste this story

Mail to a friend - Copypaste to del.icio.us

Author: Jeroen Verkroost - Category: Copypaste, VOD, Cable TV, Broadcasting, PVR, Set-Top Boxes, Digital TV Channels, Internet, Research - 745 readers - Comment