26 November, 2008
 Technorati recently released the “State of the Blogosphere 2008″ report. They have surveyed roughly 1300 bloggers, randomly selected from a pool of about 1 million blogs. So, since we all love to read and write about blogging, here are some interesting facts from the report. First of all, let’s look at the business side.
Why blog?
Surprise: the vast majority of surveyed bloggers currently have advertising on their blogs. Among them, the average investment in their blog is about $1,800. The average annual revenue is $6,000. If you would divide the 4000 dollars profit per year by the hours spent, blogging is pretty badly paid work :D However, if you have 100,000 or more unique visitors per month the revenue can get up to the area of 75.000 US dollars. But, of course, there are more reasons to blog :) Read on…
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11 November, 2008
So, it’s a Tuesday evening and I am doing some work after dinner. I have to look up my LinkedIn profile to check a detail. On my LinkedIn profile the advertisement you see to the left of this is served.
Yes, I work at Microsoft. So, seeing an ad for developing my “IT career” could be considered targeted well, I guess (even if I feel more like a media person than an IT person).
Bitte?
However, this AdLink ad is served in Read on…
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9 November, 2008
Many people starting their own business in creative professions don’t need to have a fixed work location and just need their laptop as a production facility. In a world where ideas and concepts are currency, this way of working enables a lifestyle that offers a lot of freedom. In principle you can work from all over the world - following seasons, party’s or the hottest events - going wherever you want :)
However, to have a choice of interesting projects to work on, it is important that you make sure people find you easily in the one place you can always be found - the web. Here is a short “how to” post with some tips and advice for people that are just embracing this lifestyle and don’t have that much online experience - yet. I wrote this for a friend originally, but thought it might benefit others, so here you go :)
Get Linked
Start out with creating a Read on…
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5 November, 2008
According to Netimperative, Google is to start paying agencies commission on video advertising in a bid to boost ad revenues from its video properties, including YouTube. Google says it will launch an ‘incentivisation programme’ to demonstrate Google’s commitment in developing video advertising opportunities. The scheme has yet to have a launch date. Google bought YouTube for $1.65m in October 2006, but the video sharing site has so far failed to meet expectations for the search giant in terms of generating ad revenue.
Google will also launch a joint research project with agencies to ascertain how web users are consuming online video. It also plans to develop new ad formats in partnership with clients and ad agencies. According to a Google spokesman: “We believe that online video specifically is going to be the next stage of evolution in the display marketplace“. Read on at the well-informed Netimperative Blog.
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3 November, 2008
By far the best and funniest initiative I have seen around the US presidential elections is this personalized viral video that is aimed at activating voters by having them sending it to their friends.
The video is a creative attempt to get every last voter to the polls. Apparently, contact from a friend is the single best way to make sure a person votes. And the video isn’t just funny—it works, people are sending it on. Right now this customized video is going out to more than 30 new people per second.
According to the creators, research shows that Read on…
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2 November, 2008
So, there is some unrest in the financial business and stock markets. Indeed, the reality is, if you are a marketeer today you probably are in trouble. CEO’s and controllers are sizing you up and aiming for your budget right now, shouting about “cost savings“, “aligning marketing spend with the revenue“, etc.. In times like these, proving ROI on your marketing effort suddenly becomes crucial. Here are 9 tips for budget marketing:
1) Preach to the converted
If you need to cut back on your overall budget Read on…
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