Research: Time spent online - what do we do most, which activities grow fastest?
28 January, 2009
About a year ago, IDC research reported that mature users with an internet connection at home spend more time online (32.7 hours/week) than on any other medium. This is almost half of the total time spent using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours). And there I was, wondering what “time spent online” actually means. How do these people spend their time online?
Wot, then?
So, now there’s a report from Mediamark Research & Intelligence, (MRI), which shows what people do most, and which activities have seen the most growth. The overall winners are Read on…
Copypaste this story
Mail to a friend - Copypaste to del.icio.us
I have to hand it to the good people at Emakina - they just had me spend about 10 minutes of my time on an ad for an ING bank account that I am completely uninterested in. What’s more, I had fun and I even remember the name of the account on offer AND the interest rate. ING Lion Deposit account. 4%. There.