25 March, 2009
In the UK, Microsoft signed a deal to create ExecTweets. This is an interesting topical experience based on Twitter, a specialist site aimed at helping users to find and follow ‘top business executives’ on Twitter.
ExecTweets is a commercial venture, with as its’ goal: ‘aggregate the tweets of top business execs and empower the community to surface the most insightful, business-related tweets.‘
Some leaders that have signed to be followed include Adam Brown, director of digital communications for Coca-Cola and Richard Branson, world famous adventurer and Director of Virgin in his spare time. They will share Read on…
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22 March, 2009
The American online music service SpiralFrog that was free to use, missed a critical lily pad this week and has shut down as a result of its debts. The Ad-funded US service signed deals with EMI and Universal some time ago but failed to secure deals with Sony or Warner.
Spiralfrog closed its operation yesterday, unable to pay back a ten million dollar loan in convertible notes. The DRM-protected music service allowed fans to download and play tracks to their computers with a video advert appearing before each play.
Ad-funded model under pressure
Spiralfrog is the second ad-funded music service to Read on…
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14 March, 2009
Recently the results of two American studies on social networkers were released by InsightExpress and Netpop. The studies report on participation trends across social networks, as well as on how receptive their members are to advertising. Allow me to summarize the most important findings before moving to a conclusion on what I think the relationship between social networkers and advertisers should look like.
One out of three
The number of social networkers has almost doubled since 2006. Today, 43% of the online population uses social networking sites. 76% of US broadband users (105 million) are active contributors to the web via social media in general. In addition, approximately 29%, or 40 million broadband users, are regular contributors specifically through social networking sites. Most social networkers also use Messenger, texts, blogs and microblogs like Twitter.
Typical users
Social networkers in the US are most likely to be single, employed women, age 18-39. A typical social networker connects weekly with an average of 18 people one-to-one, and 110 people one-to-many. They spend an average of 36% of their online time Read on…
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4 March, 2009
25 minutes ago, Peter Vandermeersch, General Editor in Chief and General Director of Flemish quality newspaper De Standaard and Belgian Marketeer of the year 2008, gave a keynote speech at the Digital News Affairs 2009 event in Brussels. Here is a more or less verbatim version of his story:
First; some facts
Newspaper sales are up for De Standaard and, in fact, all the “quality papers” in Flanders. Populist paper Het Nieuwsblad is declining somewhat. De Standaard reaches about 750.000 Flemish readers daily, or 15% of the populace.
Their newspaper sites are Read on…
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4 March, 2009
“Video snacking” is an accurate description of the current viewing habits around quick & consistent consumption of video.
ComScore recently published highlights of its U.S. video reporting that support this trend. Mind you, the data is US only and was gathered in late 2008. Still, some interesting results:
146 million people, or 77% of the U.S. Internet audience, have now viewed online video. Those viewers watched 34% more online videos than they did last year. The average online viewer watched 273 minutes of video, up over 40% vs. the previous year. The average duration of online video is fairly short, at 3.1 minutes per video. And, the audience viewed 87 videos per month on average, 18 more videos per month than last year.
The last two points highlight the trend Read on…
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