Nielsen published the report “How Teens Use Media” this week, a report on the “myths and realities of teen media trends ”. It’s a good read, showing that the American Teenager is more conservative in his (or her) media choice than some fast-talking online media experts would have you believe.
Dad knows best
Some of the most interesting points from the research are around the choice of medium, but the media consulted still are pretty much in line with parental choice. In the end “teens” is the word we use for a part of the demographic that is just about to start making their own unique choices, but are in fact still mostly following the lead of their parents.
Report Highlights:
- For TV, American teens today actually watch Read on…
Twitter is being integrated everywhere these days, even into advertising. The best example I’ve seen so far is the “Meet the Volkswagens” campaign, developed by VW ad agency Crispin Porter + Bogusky. Of course, Volkswagen of America ordered 5 TV commercials that feature Max the Beetle as well as a brand new character named BUS…. but that didn’t get me excited.
Enter Twitter
What do I love is the solution that Crispin Porter + Bogusky came up with for online display advertising. Please go and check out Read on…
The most valuable skill in conversation (or sales, for that matter) is listening. If you listen well, you learn new stuff. Then you fit that into the relationship you are building. This is how relationships evolve and become deeper.
Listening is the biggest secret.
Now why don’t companies get that it works the same in any remote conversation they have, with their audience? There is no difference whether you are talking to a friend or talking to your audience remotely, via your website.
This week Dellblogged that it has generated more than 2 million U.S. Dollars in revenue from their Twitter account @DellOutlet. This means that they are up one million since late last year, which was the first time they disclosed some information about Twitter-generated sales.
Growth
Looking at the growth rate it stands to reason that the Twitter related sales on Dell’s sites will probably amount to over 3 million dollars in software, hardware and services in the calendar year 2009. Funny thing is that according to Dell, much of the growing interest in this Dell Twitter account growth was actually not driven by Dell marketing, but by Read on…
Apple® today introduced the new iPhone™ 3G S, according to Apple “the fastest, most powerful iPhone yet”. This thing was pretty much conceived while Steve Jobs was either very ill or had already left the office for his sick leave. As such, it offers us a first glimpse of what life without Jobs could be like for Apple. Interesting. Let’s take a look at the new features.
Big features
The 2 really big features of this new iPhone are improved speed —up to twice as fast as the last iPhone, according to Apple —and longer battery life. I will be VERY interested in seeing Read on…
The most valuable skill in conversation (or sales, for that matter) is listening. If you listen well, you learn new stuff. Then you fit that into the relationship you are building. This is how relationships evolve and become deeper.
