Clicky

Copypaste media

  1. Copypaste
  2. Advertising
  3. Tools
  4. IPTV
  5. VOD
  6. Cable TV
  7. HDTV
  8. DVB-T
  9. Music
  10. Mobile
  11. Broadcasting
  12. Blu-Ray
  13. Telco’s
  14. PVR
  15. Set-Top Boxes
  16. Digital TV Channels
  17. User Generated Content
  18. DRM
  19. P2P
  20. Marketing
  21. Consoles
  22. Internet
  23. IP owners
  24. Gaming
  25. Search
  26. Print
  27. Online Video
  28. Research
  29. Social Networks
  30. Hardware
  31. Twitter
  32. social media

Subscribe to Copypaste Media via e-mail or RSS

WPP: Media Spend on Digital Marketing 20% in 2014

26 September, 2009

20percent According to Sir Martin Sorrell, CEO of WPP (the worlds largest communications company by revenue) 20% of marketing budgets will be spent in digital advertising within the next five years.

In an interview with the Wall Street Journal, Sorrell said digital budgets would increase significantly in the next few years - but would not fully make up for the difference between share of time spent online and share of marketing spend.

Time spend online to be 30% within five years

“Companies are spending up to 13% on digital. We know we spend up to 20% of our Read on…

Copypaste this story

Mail to a friend - Copypaste to del.icio.us

Author: Jeroen Verkroost - Category: Advertising, Marketing, Internet, Online Video, Twitter, social media - 2,835 readers - Comment