WPP: Media Spend on Digital Marketing 20% in 2014
26 September, 2009
According to Sir Martin Sorrell, CEO of WPP (the worlds largest communications company by revenue) 20% of marketing budgets will be spent in digital advertising within the next five years.
In an interview with the Wall Street Journal, Sorrell said digital budgets would increase significantly in the next few years - but would not fully make up for the difference between share of time spent online and share of marketing spend.
Time spend online to be 30% within five years
“Companies are spending up to 13% on digital. We know we spend up to 20% of our Read on…
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