Facebook threatens Google as the king of Direct Response Ads
21 February, 2010
New Media Age reports that brands and agencies commit more and more to Facebook as a viable direct response advertising channel, threatening Google’s share of ad spend. In the UK, brands like O2, Virgin Media and Vodafone are ramping up spend on Facebook as it proves to be a valuable channel for direct response advertising, while agencies say spend is shifting away from other channels like… paid search. Â
Opening up to media agencies
Last year, Facebook opened its site to creative agencies, giving them Read on…
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